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Ryman migrates affiliate business to Affiliate Window

Ryman migrates affiliate business to Affiliate Window

Leading UK stationery specialists, Ryman, has closed their performance advertising campaign on TradeDoubler to launch an exclusive programme with Affiliate Window.

As a high street retailer with strong brand recognition and a solid share of the stationery and office supplies market, Ryman’s primary objective is to increase the profitability of their affiliate scheme with a retail-focused recruitment drive.

The decision to relocate the programme to Affiliate Window was based upon the network’s investment in innovative tools and technology, predominantly Darwin Marketplace.

Through this industry-specific social platform, Ryman will gain access to a large range of retail publishers and have the ability to directly communicate with existing and potential partners.

Charlotte Senger-Jones in Multi-Channel Marketing at Ryman commented: “We are delighted to be launching our affiliate programme exclusively with Affiliate Window. We have implemented an aggressive growth strategy to increase online sales in 2011 and believe there are massive opportunities within the affiliate channel to help us achieve our goals.

"Whilst launching with Affiliate Window will give us greater access to innovative tools and a solid base of retail affiliates, we are also excited at the prospect of additional partnership opportunities available through the network.”

Claire Theobald, Head of Account Development adds: “Whilst we have a good understanding of key affiliates in the office supplies and stationery sector, the core focus will be on identifying new and innovative affiliate partners in the space to help grow the programme throughout 2011.

"Our ability to offer extremely granular reporting on programme performance will also allow us to work on category and product level optimisation strategies.”

For press enquiries, please contact: Lisa Chaikin PR Manager, Affiliate Window e: t: 020 7553 0333

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