Last Thursday, leading UK affiliate networks Affiliate Window and buy.at hosted a performance marketing exposition, Inspire 2011, highlighting some of the latest technologies within the eCommerce channel.
New Media Age was the official media partner for the event with magazine Editor, Justin Pearse introducing the conference presenters to over 250 digital advertising delegates.
Five guest speakers took to the stage sharing insightful data, current trends and best practices within their area of expertise. TBG Digital discussed the growth of facebook advertising while looking at social media marketing strategies on a larger scale.
Ve Interactive delved into the world of email remarketing and shopping cart abandonment solutions; a nice segue into the presentation from Econsultancy award-winners myThings, exploring the benefits of advertisers integrating personalised retargeting into their affiliate campaigns.
ComScore captured the audience’s attention with interesting figures proving the worth of digital advertising: 72% increase in customer engagement as measured by an advertiser site visits, coupled with a 94% uplift in trademarked searches via display adverts*.
Mobile geo-targeting innovators, VouChaCha discussed the benefits of location based advertising with a prediction that by 2014 there will be 300 million mobile voucher users.
Digital Animal, the final technology provider to present explained the simplicity of allowing individuals to promote products/services to social media sites such as Twitter and facebook.
Mark Walters, Managing Director of Digital Window comments: “The feedback from attendees has been phenomenal and signifies that the performance marketing channel is certainly broadening its appeal by exploring innovative solutions to some age old problems. Trialling new technologies can often be a hit and miss affair, but utilising a performance reward mechanism such as CPA helps to mitigate this risk whilst offering significant advantages to successful early adopters."
Keynote closing session was led by technology Trendwatcher and founder of Yubby.com, Vincent Everts. Everts captivated the audience with his quirky video footage and interesting discussion of the power of online video, followed by a detailed look into the smartphone revolution and future of the tablet market. Vincent’s presentation is available in its entirety on Slideshare.
Rav Dhaliwal, eCommerce Performance Marketing Manager from high-street fashion retailer New Look said: “Inspire 2011 was a very informative arena in which we gained insight into new technologies and innovations due to hit the performance marketing sector. The networking opportunities were highly useful and allowed me to see how we can take the New Look affiliate programme to the next level; thanks must go to Affiliate Window and buy.at, who are always one step ahead of the curve in this regard.”
For press enquiries, please contact: Lisa Chaikin PR Manager, Digital Window e: firstname.lastname@example.org t: 020 7553 0333
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