Choose speciality channel:   Choose sector channel:     Search the site

Press Release

 

Blue Marlin crafts distinctive new look for a working class hero

Blue Marlin crafts distinctive new look for a working class hero

Integrated international agency Blue Marlin has created new structural packaging and graphic design for traditional Bulgarian spirit brand Yambolska Grozdova, which prides itself on being the drink of the common man.

The new livery makes its debut at the beginning of March. Yambolska is a rakia, a type of fruit brandy that is the national drink of a number of Balkan countries including Serbia, Bulgaria, Albania and Turkey.

The brand dates back to the 1930s and rejoices in its authenticity as a rakia that uses only Bulgarian grapes from the Yambol region in the south east of the country. Yambolska is an every day drink with an every day price point. In Bulgaria the rakia category is crowded and fiercely competitive with brands from other countries making inroads into the market.

The challenge for Blue Marlin was to create a distinctive new look, whilst emphasising its tradition, heritage and quality.

Blue Marlin Bath creative director Chris Hart comments: “In the UK you instinctively know what a gin or a whisky bottle looks like, but in rakia anything goes – there are some truly weird and wonderful shapes out there.”

Yambolska’s previous bottle could have been confused with an olive oil pack by some consumers. “The new broad shouldered bottle is highly disruptive on shelf by virtue of its simplicity,” Hart continues. “We have used embossing on the bottle itself and metallic foil embossing on the label to underscore the brand’s quality and add a little more sophistication in the context of its market and the competition.”

Hart notes that consumers’ increasing exposure to international brands poses a challenge for many local brands, regardless of geography or category.

“People are becoming more aware of how global brands look, which makes them see local brands differently. Regional brands have to embrace the challenge of improving their design because their consumers won’t just be judging them on the product next door, but on how they measure up to international brands.”

Vinprom brand manager Teodora Doncheva comments: “Rakia is a very traditional market and every design change poses a significant threat. Thanks to Blue Marlin’s great work we can now offer Yambolska consumers packaging that reflects the quality of the product. The new bottle really stands out and makes a proud statement of the brand’s attributes.”

For further information please contact: Ruth Nicholas, Blue Marlin communications director ruth.nicholas@bluemarlinbd.com 020 7471 6330 begin_of_the_skype_highlighting            020 7471 6330      end_of_the_skype_highlighting

AJR
national abortion federation areta.se how much for an abortion
printable cialis coupon bioselect-us.com cialis free coupon
tudorza patient assistance generic name for bystolic
bystolic generic bystolic discount card generic for bystolic
bystolic coupons for free bystolic when will bystolic go generic
cialis coupon free discount prescription card discount coupons for cialis
prescription discount coupons outbackuav.com coupons for drugs
coupons prescriptions totspub.com prescription savings card
coupon cialis coupons for prescription drugs free prescription drug cards
naproxennatrium cylentware.com naproxen nsaid
cyklokapron wiki saveapanda.com cyklokapron
how to have an abortion pill lakeerengallery.com abortion price
the cost of abortion abortions facts how do abortion pill work
thyrax bijsluiter thyrax euthyrox thyrax fk
free cialis coupons activeslo.com cialis coupons from lilly
spontaneous abortion pill cheap abortion pill clinics spontaneous abortion pill
how late can you get an abortion pill pill abortion abortion options
duphaston duphaston duphaston forum
cheap abortion pill clinics how much does an abortion pill cost anti abortion pill
addyi suomi avonotakaronetwork.co.nz addyi fda
abortion pill online first trimester abortion pill low cost abortion pill
abortion at 15 weeks abortion clinic dc abortion rules
neltrexone click what happens if you take naltrexone and opiates
naltrexone uk buy go medication naltrexone
methsuximide click naloxone challenge
naltrexone 4.5 mg buy click low dose medicine
naltrexone for multiple sclerosis user reviews peider.dk naltraxon
alcohol implant treatment read naltrexone how does it work

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.