Online destination specialist, Hotels-London, has launched their first affiliate scheme in their 11-year history.
sister website, LateRooms.com, has managed an award-winning affiliate programme with Affiliate Window’s sister network, buy.at, for the last six years.
With a highly intuitive website and over 600 hand picked hotels to choose from, Hotels-London offers publishers a first-rate customer proposition. Combined with the bespoke technical tools and solutions available via the Affiliate Window platform, the brand is in a fantastic position to capitalise on the power of the affiliate channel.
James Pogson, Director of Hotels-London says: “The technology, flexibility and reporting through Affiliate Window’s Darwin interface is robust and impressive, allowing us to monitor and nurture the campaign closely. This is essential during the initial stages to effectively measure success, allowing us to optimise our strategy on a continual basis.
"Having Affiliate Window on hand to support Hotels-London with tracking and advice to maximise our potential, has proven to be invaluable in getting us swiftly to market.”
Following the launch, a strategic affiliate recruitment drive will commence to raise awareness of the Hotels-London brand to potential affiliate partners. Harnessing the existing experience and knowledge of the LateRooms account management team, the Hotels-London programme will be hosted on the AW platform but come under the remit of the buy.at account management department.
Roz Fenwick, Head of buy.at Account Management adds: “The buy.at team has shared incredible success with the Laterooms.com brand over the past six years, and we are excited about extending this relationship with the launch of Hotels-London on Affiliate Window’s Darwin Platform.
"The affiliate directory will enable the team to focus on recruitment of affiliates from all sectors whilst ensuring a balanced portfolio of great quality sites from travel content to voucher code are promoting from the offset. Hotels-London’s specialist approach, Darwin’s categorization, and new affiliate index rankings will be invaluable in finding niche sites to really complement the brand.”
After appointing an external brand research specialist in February, Hotels-London is currently developing new and exciting features which will firmly establish their position in the market. These are scheduled for release in Spring 2011 and will provide affiliates with additional linking methods to specific global hotel brands, as well as new features aiming to drive higher conversion rates and basket values.
Following on from the success of Hotels-London, additional affiliate campaigns to other specialist websites in the portfolio, including Hotels-Paris, will commence in addition to new websites launching in the next few years. For press enquiries, please contact: Lisa Chaikin PR Manager, Affiliate Window e: firstname.lastname@example.org t: 020 7553 0333
020 7553 0333
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