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Gala Coral crowdsources its creatives

Gala Coral crowdsources its creatives

Gala Coral, Europe’s pre-eminent integrated betting and gaming group, is fast becoming one of the largest briefers on blur Group’s Creative Services Exchange.

The Creative Services Exchange enables brands to submit briefs for any sort of creative project and pitches are sourced from 9,500 Creatives in blur Group’s Crowds with the best three pitches being submitted to the brands.

Gala Coral has been using the Exchange since last Autumn and its latest brief was for a significant rebranding project. “The beauty of using blur Group’s Creative Services Exchange is that we are able to submit exactly what we want, when we want it, get the best choices and treatments in return and at the best value,” explained Chris Edgington, Group Marketing Director, Gala Coral.

“We’ve found that Creatives who’ve pitched successfully on these projects provide a high-standard of work and enjoy the chance of working with brands like ours, and we can explore new creative approaches that wouldn’t be available from a single provider.”

blur Group receives over a brief a day with an average value of over £5,000 into its Creative Services Exchange and these figures are growing week on week, with Gala Coral having submitted briefs in excess of £100,000.

blur Group’s founder and chairman, Philip Letts, described the importance of briefs like those from Gala Coral: “When recognised brands repeatedly use the Creative Services Exchange we know that there is growing dissatisfaction with the traditional way of sourcing creative work. Gala Coral is a great testament to this transactional approach and we’re thrilled that they’re seeing such great results and quality and look forward to working with them for a long time.”

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