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Euro RSCG London launches the CITROËN DS3 and Orla Kiely

Euro RSCG London launches the CITROËN DS3 and Orla Kiely

Globally renowned designer Orla Kiely puts her stamp on 500 special edition DS3's Euro RSCG London has created an iconic online and press campaign that breaks with the usual elements of traditional car advertising to announce Orla Kiely's collaboration with Citroën's DS3.

This alliance between the world famous fashion designer, Orla Kiely and TopGear Magazine's 'Car of the Year', the Citroën DS3 signifies that when you purchase this car you are also buying something more than just a car - it is not only stylish but has been created with immaculate attention to detail.

To celebrate this collaboration, 500 specially designed cars will be available in 4 different designs that integrate Orla's iconic style into the eye-catching and award-winning features of Citroën's distinctive DS3. Euro RSCG London's campaign shifts the appeal of the DS3 towards women for the first time.

Called 'It's all in the detail' the online film and ads show the small car as a fashion accessory in its own right. The campaign takes inspiration from a whimsical world of young ladies who have enough time to treat their car as a fashion accessory.

These ads replace the usual classic car shots with a more impressionistic and fashion led approach. The video and ads both focus on the cutest details of this awarded small car and it's immaculately styled female driver, who is accessorised to match the headrests, foot mat and roof pattern.

The ad campaign launched on Valentines Day in the glossies and also on high fashion websites. The print was shot by fashion photographer Frederike Helwig and the film was directed by Ronnie West through RSA. Disquo did the digital production.

AJR
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