EasyJet and OMD UK have launched the UK’s first airline blog http://blog.easyjet.com.
Developed by OMD UK, the blog creates a social media hub for the airline that brings together all of the easyJet brand online communities, engagement and marketing efforts. It provides easyJet with a central platform to showcase their services, brand personality and mingle with the blogosphere.
The launch of the blog will also boost easyJet organic search results and improve the customer engagement experience. Neither OMD UK nor easyJet are aware of any other UK airline that has a blog, and believes this to be a groundbreaking step change in how social media users engage with airlines online.
This move is part of easyJet’s increasing commitment to social media, as social networks and online behaviours develop. In line with this , easyJet appointed OMD UK in 2010 to co-ordinate its efforts in the social media space, and to develop a social strategy that will enhance the connection between the brand and its customers for the future.
Since OMD UK’s appointment easyJet has seen a 145% growth in its twitter following and coordinated a successful 15 Hour Blogger Challenge with top UK travel bloggers.
James Lee, marketing manager UK, easyJet says, “Social platforms are part of everyday life for many of the people that fly with us. It’s important that we participate in these platforms and make it as easy as possible for our passengers to engage with us, wherever they are online. We are excited to be pushing the boundaries and are always looking for new solutions to integrate everything we do online with the wider business.”
Paris de Reuck, social media manager, OMD UK says, “The Internet as a whole is becoming a more social place and easyJet really gets how important it is to be part of this. As the first UK airline to launch a blog, this is an exciting step towards coordinating all their existing social media activity in a forum open to all. We are excited to continue to grow the easyJet social media world and help them to lead the way as a forward-thinking airline in this space.”
The blog was designed and built by The Doodle Bar, OMD UK’s in house design and production studio.
For more information contact: Sharon Browne, Head of New Business and Marketing, OMD UK on 020 3023 8466 or email: firstname.lastname@example.org Paris de Reuck, Social Media Manager, OMD UK on 020 3023 4716 or email: email@example.com
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