B&Q, the largest DIY retailer in the UK, is launching a new monthly customer newspaper, called B&Q Home.
The free newspaper style publication, which will focus on everything for the home and garden, includes ideas for making DIY easier, new products, as well as advice and tips on how to approach specific projects.
The publication will be door-dropped to 5m people around the catchment areas of stores and is being produced by The Forward Group.
This newspaper is a fresh approach for B&Q. Using modern editorial style and techniques it will put home projects, services and products in an exciting immediate context. Every piece of content will inspire, motivate and drive action, and it will offer invaluable practical information and wise words from the experts currently working closely with B&Q; Alan Titchmarsh, Kirstie Allsopp and George Clarke.
Some extended content is available through QRs which link smartphone users directly to online information about that product or how to use it. B&Q Home is being created to address homeowners on a budget, a demographic that’s looking for pound-savvy ideas and projects they can do on their own.
Every issue of the newspaper will contain editorial features including Splurge vs Steal, What’s Hot, Now’s the time to…, garden tips, Kirstie Allsopp’s advice for fast facelifts for every room as well as the amazing value and promotions customers expect from B&Q.
Lorraine White-Read, Head of Advertising at B&Q said: "B&Q Home is dedicated to providing readers with simple, easy ways to personalise their homes, whether they want to roll up their sleeves and do it themselves or take a shopping trip to B&Q with the family on Saturday afternoon.
"We’re very focused on making it easier for customers and this is the ideal vehicle to get this message across."
Home is a fresh voice for today's DIY enthusiast, the goal is to create a home that is deeply personal, comfortable and unique. DIY has taken on a new meaning: Design It Yourself!
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