Choose speciality channel:   Choose sector channel:     Search the site

Press Release


DMA suspends Phruit Ltd from membership

DMA suspends Phruit Ltd from membership

Following an investigation into allegations of serious non-compliance by the Direct Marketing Commission (DMC), the DMA (UK) Ltd has acted to suspend Phruit Ltd from membership for the remainder of its membership term with the association.

The decision follows an investigation which was triggered by an individual consumer complaint in August 2010. The investigation led the DMC to uncover a broader set of public complaints and unresolved issues at the Telephone Preference Service (TPS) in relation to Phruit and those who bought data from the company.

The DMC examined over 100 TPS complaints and hundreds more web-based complaints and comments about Phruit and the activities of third party businesses making sales calls based on contact data provided by Phruit. This exercise included the activities of Phruit’s subsidiary and sub-contractors in the Philippines. Based on the evidence presented – including a number of admissions by the company - the DMC concluded that Phruit was in breach of the following provisions of the (Third Edition) DM Code of Practice: i) 21.18 and 21.20 on TPS compliance and data cleansing ii) 3.11 under which Phruit has a responsibility for compliance by suppliers iii) 3.18 on “sugging”: marketing carried out in the guise of research.

Due to the serious nature of the breaches, the DMC made a formal recommendation to the DMA Board that Phruit be suspended from membership for one year, following which time they could be reconsidered for membership should the DMA Compliance Team be satisfied that they are operating compliantly.

The DMA Board subsequently decided to accept that recommendation and enforce the available sanction of suspending Phruit Ltd from its membership. Phruit Ltd advised in December 2010 that it did not wish to renew its membership of the association for the 2011-12 subscription period. As such, the suspension of its membership will now apply to the remainder of its time as a member of the association, which runs until June 2011. Given the nature of the investigation into Phruit’s activities, the DMC has also shared its findings with the Data Protection regulator, the Information Commissioner’s Office (ICO).

Scott Logie, chair of the Direct Marketing Association, comments: “Membership of the DMA is a clear indicator of a company operating to the highest standards, standing for professionalism and trustworthiness. Our code of practice is the cornerstone in our efforts to build and maintain political, commercial and consumer faith in direct marketing. Therefore, any company that fails to operate within these standards brings both the association and the industry as a whole into disrepute. It is for this reason that we have no choice but to suspend Phruit from membership.”

George Kidd, chair of the DMC, says: "It’s vital that we uphold the high professional standards that define the direct marketing industry. Our recommendation to the DMA to suspend Phruit from membership clearly illustrates the seriousness of failure to comply with the DMA Code and reinforces the importance of responsible business practice.”

order abortion pill online abortion pill misoprostol abortion
can i take augmentin if i\u0027m allergic to sulfa can i take augmentin if i\u0027m allergic to sulfa can i take augmentin if i\u0027m allergic to sulfa
can i take antabuse and naltrexone can i take antabuse and naltrexone can i take antabuse and naltrexone
cialis free sample coupons link pet prescription discount card
cialis coupon prescription discount coupons discount coupons for cialis
the day after pill abortion clinics in dallas tx
cialis dose 30 mg click cialis dosage for enlarged prostate
naproxennatrium open naproxen nsaid
cloradex costo cloradex bambini clorexidina
manufacturer coupons for prescription drugs cialis coupon codes coupons cialis
prescriptions coupons link online cialis coupons
voltaren gel voltaren rapid voltaren rapid
duphaston tablete za odgodu menstruacije duphaston i ovulacija duphaston
coupons cialis prescription transfer coupon coupons cialis
free cialis coupons free coupon for cialis cialis coupons from lilly
cheap abortion pill clinics abortion pill articles anti abortion pill
what is abortion pill abortion pill procedures how do abortion pill work
amoxicillin dermani haqqinda amoxicillin 1000 mg amoxicillin 1000 mg
abortion pill facts abortion pill definition
abortion pregnant abortion timeline elective abortion
naltrexone abuse open naltrexone how long does it take to work
half life naltrexone what is naltrexone used to treat naltrexone dosage forms
low dose natrexone open revia uses
opiate antagonist naltrexone revia for alcoholism
naltrexone high open naltrexone 4.5 mg side effects
ldn therapy naltrexone overdose difference between naloxone and naltrexone
naltrexone food addiction naltrexone side effects reviews naltexone

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.