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Maximiles appoints Mark Spicer as head of loyalty

 Maximiles appoints Mark Spicer as head of loyalty

LONDON 16 February 2011 –

Maximiles Services (the loyalty division of Maximiles UK) has appointed leading loyalty expert, Mark Spicer, as Head of Loyalty to spearhead its expansion in the loyalty sector.

Mark has a strong background in loyalty marketing and has been involved in the industry since 1993. He also has extensive global knowledge of the sector, having spent six years working for Grass Roots in the UK and Dubai, returning to the UK six months ago.

Previously, Mark had been Marketing Manager at Marriott Hotels, initiating and driving the hotel chain’s gift voucher programme. Although Maximiles Services is responsible for creating a number of thriving loyalty campaigns in the UK, including the hugely successful AOL loyalty scheme, Maximiles UK is probably best known for its online shopping portal,, which operates an impressive partnership network allowing members to collect and redeem rewards at strategic sites across the Internet.

Maximiles Services is poised to expand its market share in the loyalty sector by updating and creating loyalty schemes for major online and offline retailers, service providers and membership organisations, by engaging customers and driving bottom line profits.

Speaking of his appointment, Mark Spicer said, “At a time when, for many brands and companies, market share can only be maintained and increased by reducing customer churn and increasing customer spend, we can offer fast-paced solutions that will bring dramatic results. Many enterprises put off instigating loyalty schemes as they perceive the process to be complicated and expensive, whereas, with our knowledge and resources, the reverse is true.” A full service loyalty consultancy, Maximiles Services utilises its powerful, wholly-owned database and points engine to create end-to-end bespoke or off-the-shelf programmes, both of which can be branded to seamlessly appear as part of the client organisation.

Guy Keeling, MD of Maximiles UK said, “Maximiles UK’s parent company, Maximiles SA, is the European leader in loyalty operating in France, Italy and Spain, servicing major brands including Virgin and MasterCard. Maximiles SA is a publicly quoted company with over £20M investment in its online technology over 10 years. With these robust resources behind us and Mark’s expert knowledge, determination and drive, I am confident we will become the loyalty programme supplier of choice for major brands and retailers over the coming months. During the short time Mark has been with us, he as established contact with a number of large and exciting prospects and we already have projects under discuss and awaiting decisions.”

Ends For further information photos or quotes, please contact Carole Bull of Carole Bull Communications Ltd T 0118 941 6411 M 07710 263745 E Editors’ note: Maximiles acquired the established UK iPoints operation in 2006 and re-launched as Maximiles UK in April 2010. Pic of Mark Spicer attached.

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