Choose speciality channel:   Choose sector channel:     Search the site

Industry Research


Why consumers break up with brands on social media

Why consumers break up with brands on social media

A new study released by ExactTarget and CoTweet finds more than 90 percent of consumers have “broken up” with at least one brand on Facebook, email or Twitter because of irrelevant, too frequent or boring marketing messages.

Featured in The Social Break-Up, the study of more than 1,500 consumers identifies how people are changing their online behaviours and details top motivations for unfanning, unfollowing and unsubscribing from marketing campaigns on Facebook, Twitter and email.

“Consumers remain willing to engage with marketers via the inbox, Facebook and Twitter,” said Jeff Rohrs, principal of ExactTarget’s Marketing Research and Education Group. “However, consumers understand now more than ever that they are in control of marketers’ messages and will punish irrelevant, voluminous or boring messages by cutting off marketers means of direct communication.”

Key results of the study include:

• 91 percent of consumers have unsubscribed from permission-based marketing emails.

• 77 percent of consumers report being more cautious about providing their email address to companies versus last year

• 81 percent of consumers have either “unliked” or removed a company’s posts from their Facebook news feed.

• 71 percent of consumers report being more selective about “liking” a company on Facebook versus last year.

• 51 percent of consumers expect that a “like” will result in marketing communications from brands while 40 percent do not believe it should result in marketing communications.

• 41 percent of consumers have “unfollowed” a company on Twitter. “Email, Facebook and Twitter each offer a unique way to develop relationships with consumers,” said Tim Kopp, ExactTarget’s chief marketing officer.

“The Social Break-Up offers new research into the specific actions that drive subscribers, fans and followers away and provides new insights to help marketers strike the right balance and build sustainable, long-term relationships with customers online.”

The Social Break-Up is the eighth research brief in ExactTarget’s and CoTweet’s Subscribers, Fans and Followers research series. The series provides exclusive insight into how consumers interact with brands online based on a series of primary focus groups, interviews and surveys.

coupon prescription click printable coupons for viagra
free discount prescription cards site online viagra coupons
viagra discounts coupons viagra coupons printable coupon for free viagra
national abortion federation missed abortion how much for an abortion
abortion pics after an abortion abortion laws by state
cialis coupons from lilly link free printable cialis coupons
bystolic coupon 2014 open generic bystolic alternative
prescription drug coupons prescription savings cards prescription drugs coupon
prescription drug coupons cialis coupons from lilly discount card for prescription drugs
amoxicillin dosage for a uti amoxicillin dosage for a uti amoxicillin dosage for a uti
cialis price store discount cialis coupon generic cialis source
kamagra 100 kamagra jelly
manufacturer coupons for prescription drugs cialis coupon codes coupons cialis
microlite pill when to start microlite pill weight loss microlite pill when to start

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.