Three, the telecommunications company focused on bringing the benefits of the mobile internet to as many people as possible, is launching a national campaign to promote ‘all-you-can-eat data’ on its hero tariff, The One Plan.
The One Plan now offers customers all-you-can-eat data, 2,000 any-network minutes, 5,000 Three-to-Three minutes and 5,000 texts all from just £25 a month. This comes at a time when other operators are restricting the data their customers can use before they get hit with out-of-bundle data charges, on The One Plan all limits have been lifted on the amount of data you can consume on your mobile.
‘The Smartphone. Set free’ campaign, devised by integrated marketing agency Targetbase Claydon Heeley, positions the One Plan as the tariff that gives you the freedom to use your smartphone to do everything it was designed for without worrying about restrictions or your bill.
Margaret Burke, Director of Brand and Integrated Communications at Three, says: “At a time when many of our rival networks are reducing data allowances for customers, Three is bucking the trend. ‘The Smartphone. Set free’ campaign perfectly positions The One Plan as a one stop solution, allowing customers to finally use their smartphones to their full potential.”
The campaign is supported by outdoor including the IMAX, national supersites and Westfield Digi Screen, national radio, direct response press, Metro and Evening Standard wraps, London underground XTP and DEPs and more.
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