Choose speciality channel:   Choose sector channel:     Search the site

Press Release


TDP Media Group leads the way in Affluent audience targeting

TDP Media Group leads the way in Affluent audience targeting

Affluent Digital Media (ADM) has launched today, becoming the UK’s first ad network that targets only a High Net Worth audience.

ADM’s launch means that for the first time in the UK, agencies are able to target a specific audience of high earners in one media buy. ADM is part of the TDP Media Group, which also owns The Digital Partnership (TDP), the UK’s largest b2b ad network. ADM uses the same data-driven targeting technology as TDP, but with more than 100 premium lifestyle sites can target a specific affluent audience for an advertiser’s campaigns.

ADM’s premium sites include Square Mile, The Wealth Collection, Elite Traveller, Debretts and Polo Times, all of which have an audience demographic with a high disposable income. Agencies have traditionally approached premium advertising on a costly site-specific basis, but ADM’s launch means advertisers can now reach individuals with the most buying power much more cost effectively.

“This is great news for advertisers as a high net worth audience has traditionally been hard to reach,” said Chris James, TDP Media Group Commercial Director. “The site-specific approach preferred previously can be hugely expensive but with access to such a range of premium professional and lifestyle sites it means we are able to offer far superior ROI for agencies and their clients in the UK.”

Access to such a targeted high spending audience has proved an attractive proposition to London agencies, with a number ready to begin campaigns with ADM over the coming months. High Net Worth users are a community that consistently return to their preferred sites and ADM’s combination of data targeting, audience analysis and optimisation provides the ability to re-target visitors to a site that did not convert on a first visit.

“Whether an advertiser is looking for brand building or pure DR, ADM is able to reach a high net worth target audience more effectively than any other method in the UK,” concluded Chris James. “We’re confident that agencies and their clients will be queuing up run campaigns over ADM as it is more cost-effective and delivers better ROI than previous approaches.”

discount prescriptions coupons printable coupons for cialis
low cost abortion clinics link houston abortion clinic
cialis coupons from lilly discount prescription drug cards free coupon for cialis
bystolic generic bystolic savings card program generic for bystolic
sumatriptan migraine headache sumatriptan migraine headache sumatriptan migraine headache
concorde concordia rechtsschutz
cialis discounts coupons cialis prescription coupon coupons prescriptions
cialis manufacturer coupon 2016 free cialis coupon 2016 cialis coupon card
priligy hinta priligy 60 mg priligy 60 mg
metoprolol pro medicin metoprolol pro medicin metoprololtartrat
low dose naltrexone contraindications naltrexone injection cost
difference between naltrexone and naloxone order naltrexone naltrexone withdrawal
naltrexone high open naltrexone 4.5 mg side effects
vivitrol canada open vivitrol shot side effects
alcohol implant treatment naltrexone how does it work

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.