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Sony Ericsson appoints Acxiom for global CRM task

Sony Ericsson appoints Acxiom for global CRM task

Acxiom, the leading marketing services company, has been appointed by Sony Ericsson Mobile Communications to further strengthen engagement with its consumers.

The deal makes Acxiom a key strategic and global marketing partner to Sony Ericsson. The engagement underpins a business-wide strategy, putting the consumer at the heart of Sony Ericsson’s business model. As a global partner, Acxiom enables Sony Ericsson to understand and communicate with its consumers more effectively than ever before to deepen brand affinity and drive business.

The Acxiom engagement includes business culture change, marketing strategy, data cleansing and enhancement, implementation services and marketing operations, to provide outsourced support to Sony Ericsson and deliver consumer communications campaigns.

Stephen Whyte, CEO Europe, Acxiom, said: “This is truly a strategic partnership within which we integrate our resources with those of Sony Ericsson and work with senior stakeholders to drive transformation within their business. It builds upon our demonstrated ability to deliver enterprise-wide business transformation, marketing strategy and marketing operations, while showing we can deliver global, multichannel marketing programmes at scale.”

Ben Padley, Head of Digital & CRM at Sony Ericsson, added: “The dramatic shifts in our business marketplace require that we urgently develop strong relationships of engagement with our consumers. This includes identifying our consumers, learning about them and engaging with them in the most insightful manner possible. Acxiom provides us the ability to do that quickly and at scale.”

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