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ExactTarget Announces New Integration with Microsoft Dynamics CRM

ExactTarget Announces New Integration with Microsoft Dynamics CRM

LONDON (Feb. 2, 2011)

ExactTarget, a global email marketing and interactive marketing provider, announced a new integrated solution today, giving organisations the ability to power targeted interactive marketing campaigns directly from Microsoft Dynamics CRM Online, the cloud version of the new Microsoft Dynamics CRM 2011 release.

Coinciding with the global launch of Microsoft Dynamics CRM Online, the integration allows Microsoft clients to create, send, track and automate targeted email marketing campaigns directly from Microsoft’s new online customer relationship management technology that’s now available to clients in 40 global markets.

“Microsoft Dynamics CRM Online delivers users breakthrough productivity by providing familiar, intelligent and connected experiences across the organisation,” said Brad Wilson, general manager, Microsoft Dynamics CRM Product Management Group, “By expanding our offering to 40 global markets and working with ISV partners such as ExactTarget we can provide customers with new marketing capabilities to drive customer engagement and deliver business results.”

The seamless integration with Microsoft Dynamics CRM Online and ExactTarget (available Q1 2011) allows organisations to use customer data housed in Microsoft Dynamics CRM Online to create targeted email marketing campaigns for lead nurturing, life cycle marketing and automated alerts and notifications.

“Consumers’ expectations for brands have never been higher, requiring marketers to become more relevant with engaging content delivered in real time,” said Tim Kopp, ExactTarget chief marketing officer. “With Microsoft Dynamics CRM Online integrated with ExactTarget, marketers can create interactive marketing campaigns tailored specifically to the unique needs, preferences and languages of customers or prospects around the world.”

The integration with Microsoft Dynamics CRM Online builds on ExactTarget’s six-year relationship with Microsoft as a Gold Certified ISV partner. Already today, ExactTarget powers the data-driven email marketing campaigns of more than 400 Microsoft clients through its integration with the on-premises version of Microsoft Dynamics CRM.

The relationship between the two companies extends beyond the integration. ExactTarget powers all of Microsoft’s global email marketing campaigns, confirmation emails and newsletters on behalf of Microsoft’s global marketing team to customers in more than 80 countries around the world. Microsoft also relies on ExactTarget to power its global social media efforts through CoTweet, ExactTarget’s social media product.

ExactTarget is a global premier sponsor of the virtual launch and multiple live launch events in North America and the United Kingdom that give marketers access to Microsoft Dynamics product experts, global partners and other customers using Microsoft Dynamics CRM Online. Organisations can learn more about how marketers are using the ExactTarget-Microsoft solution in a case study featuring the results of three ExactTarget and Microsoft clients.

The study is available for free download here. About ExactTarget ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s Interactive Marketing Hub technology provides organizations a single solution to connect with customers via email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including, Microsoft Dynamics CRM, Omniture and Webtrends among many others.

ExactTarget powers permission-based multichannel communications for thousands of organizations around the world including, Best Buy, Aurora Fashions, Papa John’s, Sun Microsystems, Value Retail, World Society for Protection of Animals and Gulf Air.

For more information, visit -30- Media Contacts: Tom Flisher / Sean Fleming (Octopus PR for ExactTarget) – 08453 700 655 or / Mitch Frazier (ExactTarget) – 00 1 317 275 5034 or

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