Havas Media have further strengthened their extensive social media services by investing in a dedicated social media offering, Havas Media Social which will launch at the end of January 2011.
Havas Media Social will be powered by the unique mix of award-winning Havas Media agencies in the UK and led by Havas Head of Social Media, Neil Kleiner who joined in April 2010. Havas Media Social will work with the already thriving social media teams of MPG Media Contacts, Arena Media’s 247 Social, ais... and Cake across their existing portfolio of blue chip clients.
The role of Havas Media Social will be to offer central support with strategy, new business and best practice for the teams of over 40 dedicated social media experts across the Havas Media UK agencies. It will uniquely bring together the combined skills and experience of each agency to offer a ‘full service’ social offering across the full suite of paid, earned and owned media services.
The launch coincides with the appointment of Amy Kean as director of social media, reporting into Neil Kleiner. Having worked at the UK digital advertising trade body, the Internet Advertising Bureau since 2003, Kean has been responsible for building the IAB brand and engaging directly with advertisers to help them make sense of digital media. Kean also headed-up the IAB’s Social Media Council, a group of expert social media practitioners tasked with promoting and protecting the industry, whilst leading industry-wide progress in measurement and education.
Mark Craze, Havas Media UK CEO, said of the Launch, “We see social media as an immensely exciting opportunity and invested heavily in it during 2010 with great success. Our growth plan is now moving to a new level and our clear goal is to be the thought leaders in all aspects of social. The recruitment of a top talent of Amy, the creation of Havas Media Social and the ongoing investment in all our business units social teams is geared to help us achieve this objective”.
Neil Kleiner, said “Social media services cannot and should not operate on a ‘one size fits all’ approach, because when done properly they fulfill a vast range of client objectives from marketing and awareness campaigns through to research, product development and CRM. We have evolved to help brands effectively inject ‘social’ into their business. Sitting at the very heart of the Havas Group’s creative, PR and media offerings makes Havas Media Social perfectly placed to identify the best bespoke solutions for each client, incorporating the diverse range of skill sets required for true and effective social media activity.”
Information on Arena 247
Social Arena 247Social is a dedicated social media agency that works with advertisers to help develop, create, run, implement and evaluate social media strategies. We are part of Arena Media and so can operate as a standalone specialist or as part of an integrated media service, offering social expertise within media, PR and creative. Arena Media have been offering social media for its clients for years, but officially launched 247Social in December last year and is headed up by Malcolm Devoy, formerly Arena’s Head of Digital Innovation. We work with brands such as Domino’s Pizza, Hewlett Packard, Tesco Bank and Haven Holidays.
Information on MPG Media Contacts
MPG Media Contacts is a full service media Agency expert in communications strategy, media buying across traditional and digital media, social media, technology and creative. We offer the full suite of social communications across paid, earned and owned media and we passionately believe in channel integration - social does not live in a vacuum and integration with other channels is critical to success. We believe in the power of data to understand people, deliver campaigns and measure outcomes. Our approach to Social is simple: we build social campaigns around powerful insight into people. We use these insights to craft high impact measurable social campaigns to deliver our clients business objectives. Our social clients include SAB Miller, KIA, EBLEX, ISKLAR and Safestore Information on ais… As an agency we understand consumers: it’s what we do. Social media is nothing new to us because human behaviour hasn't changed. But the channels that humans use to communicate have. So we produce campaigns with social elements and social amplification for all our key clients to integrate their brands into customer’s lives. And we’ve been doing it for the last three years. From our award-winning work for O2’s fill the indigO2 and Capital FM’s Summertime Ball, to our Made of Meaner Stuff Facebook campaign for the Skoda vRS. As well as our recently secured new business wins in AOL, Expedia and Pizza Express. Our key hires have been driven by volume of work and are in the creative and build departments.
Information on CAKE
We find ways of incorporating brands into peoples’ lives. We incorporate brands in the media people trust, online within their social networks, or as part of their life when they leave their front door. With ten years’ heritage in social media, clients include IKEA, The Carphone Warehouse, Yahoo! and Confused.com. Cake recently hired Award wins in 2010 include Revolution and PR Week Awards for campaigns for IKEA and The Prince’s Rainforests Project Information on Havas Media UK Havas Media are the UK’s first full service media network. Our companies provide market-leading media planning and buying and creative services across all media channels, with particular expertise in emerging media: digital, sports, entertainment, experiential, branded content and PR. Our brands are MPG Media Contacts, Havas Sports and Entertainment, Arena Media, Cake and ais...
The seven businesses in the HMUK group account for £650 million in actual media billings or in fees expressed as billings. Havas Media is one of the world’s fastest growing media networks and its agencies have grown from 10 markets in 1999 to 116 markets in 2010. Havas Media services its clients through a portfolio of specialist global networks and agencies. T
he group is organised to maximise local market dynamics whilst leveraging the extensive global insight and strategic support within Havas Media. The range of companies within Havas Media include: MPG (Havas Media’s global media communications network), Arena Media (Havas Media’s tailor-made communications network), Havas Digital (Havas Media’s global interactive network) and Havas Sports & Entertainment (Havas Media’s global sports and entertainment communication network).
Further information can be found at www.havasmedia.com
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