Choose speciality channel:   Choose sector channel:     Search the site

Press Release


Email Marketing Predictions for 2011

Email Marketing Predictions for 2011

There are hundreds of ‘trending’ articles out there at the moment due to the long awaited end to a slow 2010 for many marketers.

Fortunately for WRM-Media and others in the direct marketing industry, businesses looked to save money on their marketing strategies and as a result turned to email marketing as a more cost effective means of communicating with consumers. Along with its cost effectiveness, another key feature of email marketing that has continued to increase in importance is the ability to target consumers based on behaviour, location, age and preferences.

In 2011, every form of media has seen predictions differ in whether they will rise or fall; signifying that the uncertainty is yet to subside. However, it is a safe bet that insight in to customer requirements and desires is going to be crucial for 2011.

In order to both maintain current customers and attract the new, marketers will need to offer what others do not – a more bespoke service. Being made to feel special and individual is innate in humans and if marketers can make the consumer feel this way, half the battle is already won.

Consumers have come to expect targeted advertising and if they do receive something entirely unrelated and abstract, are likely to disregard it without consideration as the marketing homework has not been done previously. The unabating social media train is testament to the power of engagement. 2009 saw a social media frenzy in which companies raced to be involved with the different sites; 2010 saw the trend continue in terms of marketing but 2011 is set to see businesses take social media more seriously than ever.

Already this year, fashion site ASOS has launched a fully functional site through its Facebook page, combining shopping with social media. Support of social media is telling of what email marketers have known for years; engagement is paramount to companies wanting to bridge the gap and form a relationship with their consumers. Email marketing can offer you the opportunity to target customers and, if you have an ongoing relationship with your email marketing company, monitor the results over time. This allows you to adapt every email campaign to suit the recipient and adjust to their typical behaviours.

Visit to discover more about targeted email marketing.

drug prescription card free printable viagra coupons viagra coupons online
cheat why husband cheat on their wife
prescription drug coupons prescription savings cards prescription drugs coupon
doxycycline intrapleural injection doxycycline intrapleural injection doxycycline intrapleural injection
discount coupon for cialis coupons for prescriptions
does an abortion hurt first trimester abortion why should abortion be illegal
the abortion pill teen abortion pill first trimester abortion pill
free cialis samples coupon coupons for prescription drugs coupons cialis
free cialis coupons free coupon for cialis cialis coupons from lilly
information on abortion pill types of abortion pill
coupons for cialis 2016 free coupon for cialis
lamisil comprimidos lamisil crema precio lamisil crema precio
cialis coupons printable prescription coupon card cialis manufacturer coupon 2016
printable coupons for cialis cialis discount coupons cialis coupons 2015
low dose natrexone revia uses
naltrexone how it works naltrexone injection price vivitral shot
vivitrol canada vivitrol shot side effects
what is vivitrol used for injection to stop drinking alcohol naltrexone implant locations
terbinafin hexal terbinafin 500mg terbinafin 500mg
risperidon ja alkoholi risperidon 2 mg risperidon xtc

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.