24 January, London 2011:
Integrated mobile and digital communications business, Mobile Interactive Group (MIG) today unveils its new Interactive Broadcast Platform.
Features within the platform include Live Voting and Polling; multiple options to purchase via Credit Based Payment System; real time credit balance function; Social Media Integration; the ability to Watch Live and View Highlights; Real-time Opening and Closing of all campaigns and it integrates with all third party vote systems. PhonepayPlus industry research indicates ‘Voting and other participation TV’ in the UK is worth £32m and that 29.4% of the population had participated in some form of interactivity.
The global interactive market for broadcast media is significant and growing rapidly as consumers adopt devices with far greater capability. Barry Houlihan, CEO, Mobile Interactive Group (MIG) said: “We are revolutionising the participation TV market globally with the launch of our Interactive Broadcast Platform.
This new platform which enables a host of interactivity transforms the future of participation TV. Consumers now watch TV with a connected device close to hand, making this new experience really relevant, fun and easy to use. Interest and demand from our customers is already huge.”
“Our platform is available across a range of smartphone app stores, mobile web and traditional web, putting viewer interactivity via mobile firmly back on the agenda.”
Different broadcasters will run different campaigns and MIG’s IBP can accommodate various price points to suit specific requirements. All communications are delivered via SSL (Secure Socket Layer) encrypted API’s to ensure user security.
MIG offers the platform as a fully managed service or as an SDK.
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