OgilvyAction, the brand activation arm of the Ogilvy Group and expert in consumer activation marketing, has promoted Andrew Reeves to the role of chief operating officer.
Reeves will work across the agency’s client portfolio to drive growth organically and through new business. He will report to Steve Harding, global CEO of OgilvyAction. Reeves has been part of the OgilvyAction management team since 2002, predominantly as finance director.
Since 2007, his role has become increasingly commercial, both in terms of client and capabilities development across the UK and other OgilvyAction regions. In 2009 he was appointed commercial director worldwide, after which he also took up the post of interim COO in the UK in May 2010.
As COO, Reeves’s remit includes driving the business by bolstering its capabilities and providing solutions for clients that will help the business grow. ‘We have 200 people with a wealth of talent across what we do, backed by a strong relationship with the rest of the Ogilvy Group and the WPP network,’ said Reeves. ‘In a climate where activation is gaining increasing traction on brand agendas, we’re well-placed to deliver innovative, creative and integrated solutions for our clients and their brands. I’m excited to be spearheading this.’
Harding added: ‘I’ve worked closely with Andrew since my first day here, and I always knew his future lay in general management rather than in a specifically financial role. He has immense energy, drive and enthusiasm to meet head-on the demands of an agency of our scale and expertise. I’m looking forward to working with him in this capacity.’
Reeves heads up an OgilvyAction management team that includes planning director Mike Nicholson; creatives Jeff Witek, Paul Garner, and Greg McAlindin; and client services director Stephen Abram. He oversees the biggest country office in the OgilvyAction network, with revenues of more than £22m from the group’s London base.
Reeves is an Irish national who has been based in London since 1989. His CV includes stints in commercial banking before he joined Ogilvy & Mather Advertising as a management accountant in 1992. Since then, he has worked at senior level at agencies including EHS, Zinc and 141 Communications. He is also financial director for industry body MAA (previously known as MCCA). Reeves is also a board director at the MAA responsible for driving financial and commercial best practices within the membership.
For more information, contact: Bhavna Mistry, Velvet PR: 0208 996 1802 Bhavna@velvetpr.biz About OgilvyAction: OgilvyAction is the global brand activation network of The Ogilvy Group.
With its 82 offices and 2000 people, OgilvyAction delivers a broad range of services including experiential marketing, shopper marketing, trade marketing and promotional services. Supporting each of these is a capability in field marketing, digital activation, retail design and analytics that builds brands by creating purchase behavior.
The agency’s client portfolio features Fortune 500 Blue Chip brands and some of the most innovative local marketers around the world. OgilvyAction is part of the WPP Group, one of the world's largest communications services organizations (NASDAQ: WPPGY, www.wpp.com.) For more information, visit our website at www.ogilvyaction.com.
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