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New managing director at BEcause

New managing director at BEcause

Brand experience agency BEcause has promoted Karen Evans to managing director as part of a growth plan that has already seen the agency win £2.1m of new business in the last two months.

Evans has been a director of BEcause since 2009. She takes over day to day management of the agency from BEcause founder Sharon Richey, who moves into a new role developing business partnerships and global opportunities.

BEcause enjoyed a spectacular end to 2010, winning six competitive pitches in six weeks for top fashion, food, drink and clothing brands. The agency was also singled out as one of Marketing’s best experiential marketing agencies in its annual Agency of the Year accolades.

Bakery brand Warburtons is one new client of BEcause. The agency has been appointed to help promote the brand’s core range and new gluten-free products throughout 2011. As a result of all its recent new business success, BEcause is now actively recruiting for a number of senior account management, digital and creative roles to support its expansion.

Karen Evans, managing director of BEcause, comments: “We’ve developed our creative and digital skills significantly over the last year, and it’s great to see our strategy really paying off. Our aim is simple – to create engaging brand experiences that get people talking about brands in both the physical and digital worlds. Demand for this kind of ‘conversational marketing’ via a rich mix of experiential and social media continues to grow, and we’re expecting to grow our revenues by around 40% this year.”

Prior to joining BEcause, Karen was founding partner of Woo and managing director of Closer, the experiential arm of Billington Cartmell, which she set up in 2001. For more information visit


About BEcause

BEcause is an award-winning experiential marketing agency, based in London. The agency specialises in getting brands noticed, tried, trusted and talked about in all the right places. It creates eye-catching live and on line brand experiences – from simple experiential campaigns to 360° activations. The agency uses traditional and social media channels to amplify campaigns and continue conversations with consumers.

BEcause works with a wide range of blue-chip clients including Procter & Gamble, Heineken UK, GlaxoSmithKline, Panasonic, M&S, British Gas, TK Maxx and Perrier.

For further information please contact: Nick Vellacott/Ellen Durrant Highlight PR 01225 444268 / Twitter: @highlightpr

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