Andrew Campbell has joined data and analytics consultancy JaywingDMG, a member of the Digital Marketing Group plc (AIM: DIGI).
Andrew, who will be based in Sheffield, joins this month to lead the development of JaywingDMG’s marketing propositions and will have a strong focus on building new and existing client relationships. JaywingDMG helps clients to manage their marketing communications, particularly in the financial services, retail and travel sectors. Its client list includes brands such as Avon, Bravissimo, FT.com, Hitachi Capital Financial Services, Keycamp, RBS, Swinton and Thomas Cook.
Andrew comes to JaywingDMG from ClickSquared Europe, the agency he founded as Rocket Science and sold to the US-based ClickSquared group in 2008. He began his career in client-side roles at Zurich Financial Services and HSBC before working at JDA and Omnicom.
He then founded his own technology business, Identex. A marketer at heart, Andrew has a passion for designing and delivering technology-led marketing capabilities that add value for consumers and deliver competitive advantage (and profits) to clients. He has previously worked with brands including Abbey/Santander, Best Western, BT, BUPA, Cottages4You and Interflora.
Andrew commented, "I’m really looking forward to working with the talented team at JaywingDMG. There’s a tremendous opportunity for DMG to develop its analytics client offering and grow the business.”
Adrian Lingard, Managing Director of JaywingDMG said, "Andrew shares the JaywingDMG belief in the use of integrated marketing communications with data at its heart to drive value for clients. His 25 years’ experience in marketing, coupled with an understanding and enthusiasm for the latest digital techniques, will take the business forward to new and exciting places. Andrew’s appointment signals a new chapter in the JaywingDMG story, and I’m confident he’s the ideal person to lead us forward.”
Charles Buddery, COO at DMG welcomes Andrew to the team, saying, "Andrew has an exceptional track record of translating marketing theory into improved bottom line performance. I’m looking forward to seeing the JaywingDMG client offering develop in marketing under his leadership.”
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