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The Marketing Society steps outdoors

The Marketing Society steps outdoors

The Marketing Society launches debut outdoor campaign to support its latest book, Marketing Excellence 2, authored by Hugh Burkitt.

Marketers are encouraged to tweet their marketing secrets for a chance to get their insights up in lights The Marketing Society has teamed up with Ocean Outdoor to create its first digital out of home (DOOH) campaign, launching today.

The interactive campaign, kicking off today, will comprise digital panels in high footfall locations around the capital, including the P10 site in Hammersmith and The Bridge site in Shepherds Bush. The latest digital technology is set to compliment the creative perfectly, allowing for a carefully targeted, eye-catching addition to the book’s marketing campaign.

As part of the campaign, created by So Design, The Marketing Society is asking experts to divulge their secrets for best-practice marketing excellence in a maximum of 85 characters. Entrants can email or tweet their secrets to #MSocOOH or elen.lewis@gmail.com and the best secret of the day will be featured on the digital panels in Shepherds Bush and Hammersmith.

Gemma Greaves, marketing director, The Marketing Society comments: “Marketing Excellence 2 showcases some of the best marketing techniques through its case studies and is an important tool for marketers and businesspeople alike. The Marketing Society has long commended the use of OOH campaigns and we are confident that by incorporating this into the book’s marketing strategy, we will be best placed to reach those who will benefit from its insights.”

AJR
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