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Havas Agencies launch proprietary social media monitoring tool

Havas Agencies launch proprietary social media monitoring tool

“The Flightdeck” dashboard from Cake & EHS 4D Group first to provide complete monitoring, analysis and insight around all online brand activity. The first complete listening tool to give visibility of what people are saying about brands in social media is being launched to offer marketers greater online insight than ever before.

Created by Cake and developed alongside sister agency EHS 4D Group, The Flightdeck aggregates quantitative and qualitative metrics from a broad range of sources of online information, displaying them in a user-friendly and creative interface, accessible across multiple platforms. It will allow users to track the sentiment of every piece of online activity around their brand, and will show the importance, influence and authority of any individual that posts a comment, giving far greater insight into brand perception at any given time. With social media growing at a rapid pace, there is greater need than ever for marketers to stay fully informed of what is happening to their brand online and in real time. Indeed, recent industry research shows that 75% of UK companies do not know where and how their most valuable customers are talking about them online, with a third not measuring the effectiveness of social media on their brands.*

The Flightdeck is powered by data from a number of expert sources. Leading buzz monitoring specialist Sysomos provides real time analysis of multi-language and multi-territory conversations taking place across blogs, forums, social networks and news sites. The Flightdeck also incorporates influencer analysis and authority rankings. The remaining data is aggregated from open APIs from existing social networks and a brand’s profile page, all gathered using bespoke modules and algorithms developed by Cake and EHS 4D Group.

Cake CEO Mike Mathieson comments: “There are various dashboards currently available on the market, but we have combined Cake’s creativity with EHS 4D Group’s digital and data excellence to develop a tool which provides crystal clear, real time data in a visually exciting way – mirroring the appearance of the cockpit of an aircraft. This, combined with its accessibility will make The Flightdeck very user-friendly.

“The last year has shown us that the reputation of a corporation, brand or individual can be dramatically affected across the social media landscape in a very short space of time. There are very few online tools that can offer a complete picture as to conversation, tonality and authority, which is just what The Flightdeck will provide.”

EHS 4D Group Global CEO Matt Atkinson says: “Bridging the gap between what people say and what people do is vastly important for all brands. With The Flightdeck we have a comprehensive view of a brand’s social footprint. We look forward to helping clients get to grips with their ever-changing social media landscape with the aid of this unique tool.”

The Flightdeck features an alert system which notifies users when the sentiment of online brand conversations drops below a pre-agreed level. Furthermore, not only will The Flightdeck give marketers visibility on social media chatter, but will also track share price and monitor competitor activity. This allows for all key metrics around a brand – not just those in social media – to be tracked.

All information and metrics will be available to download as a report. For further information, visit and follow ENDS For more information, contact Lizzy Pollott at Cake on 0207 307 3155 /

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