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Small Luxury Hotels of the World iPhone app

Small Luxury Hotels of the World iPhone app

The brief:

Small Luxury Hotels of the World (SLH) brings together some of the world’s finest small independent hotels under one prestige brand. With over 500 hotels in 75 countries, the network offers everything from remote private islands to cutting-edge design hotels in city centres.

SLH’s guests wanted more flexibility and freedom when booking their hotels. SLH wanted to give them added-value services to encourage them to engage more often with the brand and support their holiday experience.

The work:

POSSIBLE developed an iPhone booking and information app for SLH guests. Supported by rich imagery and information, the app enables guests to book their stay at any SLH hotel direct from their iPhone or iPod Touch. Functionality centres on 3 key elements:

Discover: guests can find and book any SLH hotel, searching by destination, specific experiences or the latest special offers for a quick getaway.

Share: guests can save their favourite hotels and experiences and share their list with friends and family on Facebook, on Twitter or by email.

Enjoy: as they explore the area around their hotel, guests get expert, personal recommendations for local points of interest and cultural and culinary experiences, based on an augmented-reality layer that tracks their position.
The results:

Whether SLH’s guests are seeking a blissful spa retreat, a secluded beachside escape or a sanctuary hidden amid the vibrant atmosphere of a bustling city centre – it’s now all available from the iPhone.

The free app, available in the Apple Store and for download from the SLH website, enables guests to engage with SLH at every stage of their journey – from finding the right property to suit their needs, to using the app to enhance their experience while staying at the property, to sharing the experience when they return.

“We are pleased to be able to provide our guests with instant and personally selected recommendations for famous landmarks near their hotels through the help of augmented reality and Google maps with GPS, so it is virtually impossible to get lost," said Paul Kerr, CEO of the group.

AJR
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