Choose speciality channel:   Choose sector channel:     Search the site

Consumer Research


Internet users access pre-roll online video advertising

Internet users access pre-roll online video advertising

The overwhelming majority of UK Internet users are open to pre-roll online video advertising, so long as it does not extend past 15 seconds in length.

It’s one of a number of new findings from a YouGov study, commissioned by Utarget Networks.
Looking at consumer behaviour online it was also discovered that UK consumers spend twice as much time online browsing for entertainment purposes than engaged in task-orientated activities.

The Utarget study goes on to highlight the current demographic split, decreasing on a sliding scale with age, for those watching video content online.

Those aged 18-24 spend over 10 per cent of their time online watching video, this drops to seven per cent  for 25-34, four per cent for 35-44, three per cent for 45-54 and one per cent  for 55-plus.

Online video consumption is also affected by levels of Internet usage. UK consumers spend on average 3.5 hours per day online. Heavy Internet users (five-plus hours per day) spend over twice as much of their total time online watching video.

UK Internet users now spend almost half of their time online (49 per cent) browsing for purely entertainment purposes. Some 73 per cent of users estimated this would increase by 25 per cent or more over the next year.

Utarget CEO, Phil Cooper, said, “Used to the trade off of advertising being slotted around free content on TV, UK consumers are resoundingly open to pre-roll online video advertising.

“A huge amount of time online is now being spent doing the equivalent to TV channel hopping – where the consumer is surfing with an open mind, actively looking for new experiences and stimulation.

He added, “This is completely different to the task-orientated behaviour that search marketing closely targets.”
“Online video advertising offers a powerful means for brands to engage with this captive audience. Pre-roll is a natural mechanism by which this can be delivered in a contextually relevant manner.”

Cooper went on to say the figures highlighted the impact user-generated content had on driving video content online, with sites such as YouTube proving extremely popular with young, savvy Internet users/

He concluded, “However, with professionally produced video content now increasing online, covering almost every topic and interest, viewing video on the web will quickly extend across the UK online population.”

viagra coupons online open discount prescription drug cards
cheat how many guys cheat why husband cheat on their wife
viagra discounts coupons viagra discount coupons coupon for free viagra
coupons for cialis printable site drug coupon card
cialis coupons from lilly link free printable cialis coupons
drug coupon prescription coupons
discount drug coupons link transfer prescription coupon
the day after pill teen pregnancy abortion clinics in dallas tx
progesterone levels 26 7 wks progesterone levels 26 7 wks progesterone levels 26 7 wks
cialis price store open generic cialis source
depakin bustine depakin 300 depakin 300
free cialis samples coupon coupons cialis
price of abortion pill abortion pill recovery buy abortion pill
vermox vermox
how late can you get an abortion pill pill abortion abortion options
priligy hinta priligy 60 mg priligy 60 mg
duphaston duphaston forum
prescription transfer coupon coupon for free cialis lilly cialis coupon
amoxicillin dermani haqqinda amoxicillin 500 mg amoxicillin 1000 mg
lamisil para que sirve lamisil
amoxicillin 500 mg amoxicilline
vivitrol wiki naloxone naltrexone
naltrexone rapid detox alcohol implant does vivitrol stop withdrawals

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.