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Five Ways to Create More Effective Online Marketing in 2011

Five Ways to Create More Effective Online Marketing in 2011

LONDON (14 Jan. 2011) – Global email marketing and interactive marketing provider ExactTarget released its annual New Year’s Resolutions guide today, providing marketers insight and advice on how to evolve their interactive marketing programs in the new year.

Featuring recommendations from experts in email marketing, mobile marketing and social media, ExactTarget’s Five Real Resolutions Every Marketer Must Make and Keep in 2011 offers five marketing resolutions for the new year, advice on how to keep the resolutions and examples of how marketers can make the ideas actionable.

“With 2011 upon us, organisations are looking to evolve their interactive marketing and create a more unified strategy across email, mobile and social media,” said Tim Kopp, ExactTarget’s chief marketing officer. “Our resolutions provide marketers the insight, tips and practical examples they need to refine their programs to make their 2011 more effective.”

The resolutions range from how to use mobile to connect more closely with customers to advice on how marketers can make social media a more meaningful part of the marketing mix. Marketers can download the ExactTarget Five Real Resolutions Every Marketer Must Make – and Keep –report.

The launch of ExactTarget’s Five Real Resolutions Every Marketer Must Make and Keep in 2011 follows the release of Social Mythbusting, the seventh report in the Subscribers, Fans and Followers research series from ExactTarget and CoTweet.

The report examines new insights into commonly held misconceptions about interactive marketing on email, Facebook and Twitter. About ExactTarget ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions.

The company’s Interactive Marketing Hub technology provides organizations a single solution to connect with customers via email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget powers permission-based multichannel communications for thousands of organizations around the world including Expedia.com, Best Buy, Aurora Fashions, Papa John’s, Sun Microsystems, Value Retail, World Society for Protection of Animals and Gulf Air.

For more information, visit www.exacttarget.co.uk. -30- Media Contacts: Tom Flisher / Sean Fleming (Octopus PR for ExactTarget) – 08453 700 655 or thomas@octopuscomms.net / sean@octopuscomms.net Charlie McAtee (ExactTarget) – 00 1 317 524 2861 or Cmcatee@ExactTarget.com

AJR
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