Agency: OMD UK
How do you build an association between a telephony brand and small business?
Small business men and women encompass a wide spectrum of people.
As a result, the media they consume is fragmented.
And futher to this, most business advertising doesn't connect with small businessmen and women.
OMD UK needed to find a broadcast opportunity that could connect with them all.
This is how they did it.
Click below to get the inside story.
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