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Case Studies

 

Vodafone 'The Big Idea' marketing campaign

Vodafone 'The Big Idea' marketing campaign

Agency: OMD UK

Client: Vodafone

How do you build an association between a telephony brand and small business?

Small business men and women encompass a wide spectrum of people.

As a result, the media they consume is fragmented.

And futher to this, most business advertising doesn't connect with small businessmen and women.

OMD UK needed to find a broadcast opportunity that could connect with them all.

This is how they did it.

 Click below to get the inside story.

 

AJR
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