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Acer appoints Acxiom to run content generation platform

Acer appoints Acxiom to run content generation platform

Acer, the global technology company, has appointed marketing services business Acxiom to assist with the roll-out of its exciting new next-generation platform, alive.

Acxiom, a recognised leader in marketing services and technology specialising in audience engagement and customer personalisation, will work in partnership with Acer to build and run a recommendation engine to ensure the correct content reaches the right people. Acxiom will be tasked with the strategic conception and building of the recommendation engine.

Acxiom will use its long-term understanding of consumer profiling and numerous statistical tools to drive customer behaviour insight on the content platform, and personalisation. Acxiom will also provide the hosting and ongoing evolution and maintenance of the recommendation engine from its various data centres.

alive, which is currently being rolled out globally and is now available in the UK and Italy, lets Acer users discover and enjoy a rich variety of digital content related to their personal interests, from music and movies to books and games. Content is managed directly by expert third-party providers, and instantly updated when something new and relevant becomes available, allowing users to be constantly up to speed with their interests. T

The purpose of alive is to enhance the ownership experience of Acer Group products through a rich and varied choice of content. Partners provide high-quality global and local content, and include:

7 Digital: licensed MP3 catalogue, including soundtracks, best of pop and more Acetrax: more than 2,000 movies to rent, buy, stream or download

Adnkronos: breaking news and real-time videos and pictures

AudioGo: wide range of audio books Audiotube: syndicates more than 8,000 independent music videos

Casual Games: global game supplier, making thousands of casual games available

eBooks: thousands of titles including best new publications Gruppo Espresso: provides La Repubblica, a leading Italian national newspaper, in multimedia

Muzu: free access to 10,000 music videos from a broad range of artists

Zinio: photography and in-depth reporting from the most popular magazine titles around the world

Adobe: alive will deliver thousands of Adobe AIR® applications to users Intel: provides compelling applications coming from the Intel AppUpSM centre.

Stephen Whyte, Acxiom Europe CEO, comments: “Working in partnership with Acer, we aim to deliver great content to consumers. Our customer engagement expertise is underpinned by cutting-edge technology and consumer insight in multiple markets, providing Acer with the knowledge to offer up-to-the-minute, personalised content to users of its many fantastic products.”

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