Eloqua, the leader in marketing automation solutions that dramatically accelerate revenue performance, today published the Grande Guide to Deliverability and Privacy. This factual, technology agnostic guide sheds light on two topics that vex many marketers: deliverability and privacy.
The resource, which includes expert contributions from Return Path, the world’s leader in email certification and reputation scoring, explains how adopting responsible policies leads to more effective marketing campaigns and, ultimately, revenue growth.
The 10-page resource is the follow-up to the Grande Guide to Sales Enablement and the third in the award-winning series. Designed to provide “subject matter expertise in the time it takes to drink a cup of coffee,” the Grande Guide to Deliverability and Privacy demystifies these topics by using clear and concise language, provides actionable tips, precise guidelines and a roadmap for changes that lie ahead.
“Businesses of all sizes are collecting massive amounts of sensitive data every day,” said Brian Kardon, CMO of Eloqua. “How companies use and protect such sensitive information is of the utmost importance. All too often, marketers don’t understand how the adoption of stringent privacy standards impacts the effectiveness of their email marketing campaigns. This Grande Guide demonstrates the connection in layman’s terms.”
Dennis Dayman, Eloqua’s Chief of Deliverability and Privacy added, “This guide covers a neglected topic that is central to building and delivering effective campaigns. It’s largely ignored because of the seemingly complex nature of the topic. The Grande Guide breaks down the subject to its key elements and is an invaluable resource to any marketer who wants to understand the building blocks of a successful campaign.”
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