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Slingshot Sponsorship signs Institute of Direct Marketing

Slingshot Sponsorship signs Institute of Direct Marketing

Slingshot Sponsorship, the thriving new sponsorship agency run by Jackie Fast, has recently landed new client, The Institute of Direct Marketing (IDM).

The IDM is Europe’s leading marketing training and qualifications provider for direct, data and digital marketing professional. Since it was founded in 1987 the IDM has developed a worldwide reputation by training more than 45,000 marketers and providing more than 10,000 programmes across 28 countries. However, the Institute is also an educational trust, for which sponsorship funds are vital.

The IDM has chosen to work with Slingshot Sponsorship in order to supplement its existing, and ongoing, sponsorship programme. Lisa Turner, Marketing Director at the IDM comments, “We’re very pleased to be working with Slingshot Sponsorship. Sponsorship is vital to the IDM, not only to help us continue to deliver the very best professional development programmes for marketers, but, crucially, to help fund the charitable IDM Education Programme. Without it, we’d be unable to continue our essential work with UK universities and ensure that a stream of bright young graduates continue to enter the direct and digital profession.” Slingshot Sponsorship will work with the IDM to provide sponsorship opportunities across some of their larger events in 2011.

If you are interested in finding out more information on being involved with IDM activities as a sponsor or an exhibitor, please contact Jackie Fast, e:

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