Which?, Europe’s largest consumer rights organisation, has launched a unique Mobile Phone comparison site with a new TV and online campaign from Targetbase Claydon Heeley.
Which? Mobile (http://www.which.co.uk/mobile/) is a totally impartial online service that aims to help consumers find their perfect mobile deal. The simple, intuitive design allows users to quickly compare hundreds of tariffs and handsets from all the UK networks before finding the deal that best suits their needs.
TBCH Creative Director, Chris Martin commented: “There’s a lot of choice and confusion in the mobile market, and surprisingly few people do any research before committing to a new 24 month contract. Which? Mobile makes choosing the right deal a doddle. So the campaign focuses on creating an habitual pause in the purchase journey - a time to reflect before signing up to your next mobile deal.”
Which? Commercial Director, Chris Gardner added: “Which? Mobile offers a truly impartial source of information to help mobile users find their perfect deal and provides a highly valuable service to the UK consumer. The TBCH campaign brings the benefits to life in a humorous and memorable way.”
TBCH won the business after a three-way pitch. Media buying for the launch has been arranged by their incumbent agency Mike Colling & Co.
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