Choose speciality channel:   Choose sector channel:     Search the site

Industry Research


The road to customer trust is consumer bliss, says report

The road to customer trust is consumer bliss, says report

If customers see that a company is using their data to provide good products, relevant communications and efficient service, then they are more likely to trust that firm to hold their data and continue using it to ensure their satisfaction, says a new report from customer insight and database marketing specialist Transactis.

In an age when consumers really have to take a leap of faith and trust companies with their data if they want to make transactions over the internet, most need to feel comfortable that those companies are handling their details responsibly.

In order to determine how consumers feel about the care and use of their personal data by the companies they deal with, Transactis surveyed over 2,000 people from across the UK.

Nearly 90% say they assume that a company is looking after their personal data carefully and intelligently if they are receiving a good service and the customer communications are sensible and relevant.

And, more than 80% are happy to hand over further personal data if they see that it is being used to provide relevant perks such as special offers, discounts and loyalty bonuses.

The vast majority of consumers – more than 92% – believe the companies that have the most satisfied customers are the ones doing the best job of looking after their personal details and using them to add value.

However, only about one fifth of consumers see any of the firms they buy from using their personal data to make attractive offers and deliver good customer service.

If companies do show that they are not using data effectively then they risk losing the trust of their customers. The Transactis report found that around 78% of UK consumers begin to doubt the ability of a firm to look after their personal information if the company continually asks for personal details when they have already provided them.

Peter Thompson, Transactis’ commercial director, comments: “Data security and the proper handling of personal information is not something most consumers think about, or are particularly concerned about, until there is a problem.

"In other words, consumers assume that their data is being handled in a careful and intelligent way if they receive good service and sensible communications from a company.

"But their confidence in a firm’s ability to look after their data can disappear completely if the wrong order arrives, or a delivery goes to the wrong place, or they start to receive unexpected and badly targeted marketing communications – or, in the worst-case scenario, they find that it has been carelessly handled, resulting in fraud.

“The research demonstrates that customer data has to be used to inform and shape every aspect of a company’s business – from product development to marketing communications to the processing of orders.”

free viagra samples coupon viagra discount coupons online
coupons viagra viagra discount coupon coupons for prescription medications
cheat click why husband cheat on their wife
abortion photos abortion at 5 weeks
side effects of abortion pill abortion clinics in indianapolis
forest laboratories patient assistance bystolic coupon card generic bystolic
bystolic generic bystolic savings card program generic for bystolic
www bystolic com coupon does bystolic have a generic
doxycycline intrapleural injection doxycycline intrapleural injection doxycycline intrapleural injection
doxycycline for dogs uk doxycycline for dogs uk doxycycline for dogs uk
amoxicillin 500mg capsules how often amoxicillin 500mg capsules how often amoxicillin 500mg capsules how often
late abortion abortion clinics in dallas tx aborted babies
cialis 2 cialis 2 cialis 2
viagra buy viagra what is the effect of viagra cheap online viagra
cyklokapron wiki go cyklokapron
coupons for cialis printable open coupon
free cialis samples coupon coupons cialis
duphaston duphaston tablete duphaston forum
lamisil para que sirve lamisil
naloxone challenge test vivitrol implant buy naltrexone online

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.