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Cancer Research gets a boost from social sharing

Cancer Research gets a boost from social sharing

Eighteen months ago Cancer Research’s email marketing strategy consisted of a ‘one size fits all’ approach.

With just a handful of email templates that took staff considerable time and effort send out, its digital marketing strategy was struggling to gain momentum.

Within months of working with RAPP to overhaul its email output, the charity had built a repertoire of more than 2000 different customer email combinations, all fully automated.

But work didn’t stop there. When RAPP went on to introduce social sharing to the email marketing mix, a resulting campaign integrating Facebook and Twitter content was opened by 21,000 people who went on to share it with a further 3,000 of their friends.

To download and read in full, click on the 'view attachment' link below.

This campaign was one of several showcased at our Digital Brand Strategy Summit, which took place in November.

The Summit was a unique showcase from leading brands and industry experts on how to create, launch and implement an effective Digital Marketing Strategy for your brand.

For information on our forthcoming events, please visit our events page

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