By Marc Ansell, Director of Europe at Firebrand Talent Search.
2010 has been an interesting year. Whilst on the one hand it’s been a very optimistic time with the official end of the recession, it’s also at times looked bleak with the public sector cuts and fears of a double dip recession. So when it comes to marketing and creative jobs, it can feel like a bit of a minefield – is it a good time to move jobs, or not?
The good news is that the market for jobs in this industry is currently doing well – more employers are now looking to hire as the economy improves and as marketing activity is ramped up again. There are some great roles available but there aren’t enough good people to fill them.
Although some of those people that kept their jobs in the recession are now considering moving positions, there is still a lot of reticence amongst marketers who are still concerned about the stability of the economy, which means less people actively seeking new positions. This is good news for job seekers though, as it means that strong candidates are snapped up quickly.
Although there is a shortage of good candidates, it’s not exactly an easy ride for job seekers. With the economy still recovering, employers are remaining cautious when it comes to hiring and only want the very best people.
The recruitment process has become longer and more thorough to ensure that the person finally selected is the best for that position. For job seekers, this means more interviews and more tests, which could be anything from copywriting tasks to numeracy assessments. It also means that it’s those candidates that go the extra mile and prove they are of the highest calibre that will be successful.
Although more marketing talent is needed across the board, there is a particular shortage of marketers with two to three years of experience, who began their careers at the onset of the recession.
At this time many employers cut back on marketing recruitment and training due to financial difficulties, but this has now lead to an ‘experience gap’ for these mid level positions. Roles focused on research, competitor analysis and customer journeys have also risen as organisations assess the areas in which they need to concentrate their marketing efforts.
There has also been more demand for talent in the digital / online marketing arena, which was to be expected with the huge boom in social media. However the influx of digital jobs hasn’t been as big as was perhaps anticipated – there is still very much a demand for traditional marketing skills and experience from employers.
Other specific skills sought after are information architects with UX experience and front end web designers with an agency background as many agencies now look to increase headcounts after downsizing last year.
As we approach 2011 the future seems bright for marketing jobs – it’s an exciting area with huge potential. We expect the digital sector to continue growing and anticipate even more companies being keen to invest in talent over the next year as economic conditions improve further.
The London Olympics are also fast approaching which will create a number of marketing and creative projects that need input from new people. So if you were thinking of a new job for the new year, why not start looking?
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