Choose speciality channel:   Choose sector channel:     Search the site

How to Guide


How marketers can best get a new job

How marketers can best get a new job

By Marc Ansell, Director of Europe at Firebrand Talent Search.

2010 has been an interesting year. Whilst on the one hand it’s been a very optimistic time with the official end of the recession, it’s also at times looked bleak with the public sector cuts and fears of a double dip recession. So when it comes to marketing and creative jobs, it can feel like a bit of a minefield – is it a good time to move jobs, or not?

The good news is that the market for jobs in this industry is currently doing well – more employers are now looking to hire as the economy improves and as marketing activity is ramped up again. There are some great roles available but there aren’t enough good people to fill them.

Although some of those people that kept their jobs in the recession are now considering moving positions, there is still a lot of reticence amongst marketers who are still concerned about the stability of the economy, which means less people actively seeking new positions. This is good news for job seekers though, as it means that strong candidates are snapped up quickly.

Although there is a shortage of good candidates, it’s not exactly an easy ride for job seekers. With the economy still recovering, employers are remaining cautious when it comes to hiring and only want the very best people.

The recruitment process has become longer and more thorough to ensure that the person finally selected is the best for that position. For job seekers, this means more interviews and more tests, which could be anything from copywriting tasks to numeracy assessments. It also means that it’s those candidates that go the extra mile and prove they are of the highest calibre that will be successful.

Although more marketing talent is needed across the board, there is a particular shortage of marketers with two to three years of experience, who began their careers at the onset of the recession.

At this time many employers cut back on marketing recruitment and training due to financial difficulties, but this has now lead to an ‘experience gap’ for these mid level positions. Roles focused on research, competitor analysis and customer journeys have also risen as organisations assess the areas in which they need to concentrate their marketing efforts.

There has also been more demand for talent in the digital / online marketing arena, which was to be expected with the huge boom in social media. However the influx of digital jobs hasn’t been as big as was perhaps anticipated – there is still very much a demand for traditional marketing skills and experience from employers.

Other specific skills sought after are information architects with UX experience and front end web designers with an agency background as many agencies now look to increase headcounts after downsizing last year.

As we approach 2011 the future seems bright for marketing jobs – it’s an exciting area with huge potential. We expect the digital sector to continue growing and anticipate even more companies being keen to invest in talent over the next year as economic conditions improve further.

The London Olympics are also fast approaching which will create a number of marketing and creative projects that need input from new people. So if you were thinking of a new job for the new year, why not start looking?

free viagra samples coupon viagra discount coupons online
drug coupons transfer prescription coupon pet prescription discount card
coupon prescription click printable coupons for viagra
can i take antabuse and naltrexone can i take antabuse and naltrexone can i take antabuse and naltrexone
discounts and coupons health risks of abortion when is it too late to have an abortion
forest laboratories patient assistance bystolic coupon card generic bystolic
tudorza patient assistance generic name for bystolic
when is the latest you can have an abortion how much is an abortion pill
the day after pill abortion clinics in dallas tx
prescription card discount go cialis coupons from manufacturer
prescription drug coupons prescription drugs coupon
prescription drug coupons discount card for prescription drugs
progesterone hormone pills progesterone hormone pills progesterone hormone pills
cialis dose 30 mg open cialis dosage for enlarged prostate
cialis 2 cialis 2 cialis 2
zithromax dogs link zithromax antibiotikum
cyklokapron wiki cyklokapron cyklokapron
buscopan plus preis buscopan plus preis buscopan dragees
the abortion pill first trimester abortion pill
the cost of abortion where to get an abortion pill how do abortion pill work
vermox tablete doziranje vermox tablete doziranje vermox sirup cijena
spontaneous abortion pill cheap abortion pill clinics spontaneous abortion pill
cheap abortion pill clinics how much does an abortion pill cost anti abortion pill
what is abortion pill abortion pill procedures how do abortion pill work
prescription transfer coupon discount prescription coupons lilly cialis coupon
amoxicillin dermani haqqinda amoxicillin amoxicillin 1000 mg

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.