Shock Absorber, the UK’s leading sports bra brand, has launched a new social media campaign.
Media Contacts has created a competition via Facebook to find two passionate brand advocates who will help educate exercising women about the value and importance of wearing a sports bra via PR and in-gym activity.
Shock Absorber invest heavily in sports bra innovation and with 15 years expertise in developing award winning sports bras, aim to drive brand awareness and understanding by creating a personal connection with their target audience through real women.
The campaign primarily targets exercising women aged between 25 and 54 years of age who regularly exercise and are likely to belong to health clubs, visiting the gym once a week or more.
The campaign launched this week. Users will be driven to the Shock Absorber UK Facebook page via Facebook display media as well as retailers, key partners and PR. Entrants must upload a photo of themselves and answer the question 'Tell us how you would convince your friend she needed to wear a Shock Absorber sports bra?'
The Facebook community then vote for their favourite entry and the top 10 entries will be put forward to a judging panel. The judging panel will select two winners.
The two winning consumer ambassadors will be involved in a sporting photo shoot, a session with a top personal trainer and also win a year’s supply of Shock Absorber sports bras.
“Our Shock Absorber UK Facebook community is incredibly passionate about their Shock Absorber sports bra and really enjoy sharing the benefits of it with others on the page," said Kirsty Kothakota, senior brand manager at Shock Absorber UK.
"We aim to channel this enthusiasm and get the members of the page to educate the wider community of exercising women about the importance of wearing a sports bra. We know women trust their likeminded peers and are more likely to listen to a friend or a person than a brand.”
Check out 12ahead, our brand new platform
covering the latest in cutting-edge digital marketing and creative technology from around the globe.
12ahead identifies emerging trends and helps
you to understand how they can apply to modern-day companies.
We believe 12ahead can put you and your
business 12 months ahead of the competition. Sign up for a free trial today.