Choose speciality channel:   Choose sector channel:     Search the site

Press Release


UK trade bodies, operator and retailers launch m-commerce initiative

UK trade bodies, operator and retailers launch m-commerce initiative

The Association of Interactive Media and Entertainment (AIME), The Internet Advertising Bureau (IAB) and Interactive Media in Retail Group (IMRG) have come together to form the Mobile Commerce Joint Industry Committee (MCJIC).

This Initiative has been established to ensure that businesses are prepared for the changes, opportunities and challenges that accompany the explosive growth in m-commerce. MCJIC has been specifically set up to assist retailers, technology providers, consumers and regulators through education, research and the promotion of best practice to help drive the growth of m-commerce.

It will cover all aspects of m-commerce, from mobile marketing and payments to site optimisation and services such as app creation, coupons and age verification.

This move follows a recent research collaboration between the three associations which found that more than half (59%) of UK retail brands expect their mobile revenues to increase over the next 12 months, with 94% regarding it as a real opportunity for their business. The research highlights the need for retailers to move faster to keep pace with consumers.

According to the IAB Consumer M-Commerce Study October 2010, 43% of people have transacted on their mobile phones, with 42% saying that they use their mobile as it is the easiest way to research and buy products. Retailers have been slow to respond to the potential of m-commerce, with just four of the top 20 most frequently visited retailer websites being presently optimised for mobile, and only eight of the top 20 with any kind of mobile application at all.

The research concluded that much more training and awareness is needed on the retailer side to maximise the mobile opportunity. The Initiative, which is already gathering widespread industry support, will be supported by a specially-appointed board with a rotating chairman position that represents expertise from the entire m-commerce value chain.

The full MCJIC board line-up is:

• Steve Ricketts, Head of Mobile Marketing and Payment Services, Everything Everywhere

• Toby Padgham, General Secretary, AIME

• Jon Mew, Head of Mobile, IAB

• Andrew McClelland, Director of Operations, IMRG

Each of the industry association representatives will be supported by additional members within the respective organisations. MCJIC also has as founding members: • Patrick Munden, Head of Seller Communications UK & Ireland, eBay UK

• Richard Mann, Chief Operating Officer, Mobile Interactive Group • Nick Lansley, Head of R&D, Tesco Direct

• Sienne Veit, Business Development Manager - New Technologies, M&S Direct

Andrew McClelland, director of operations at IMRG said: “The number of big name retailers launching transactional sites and apps in 2010 proves mobile is a rapidly growing sales channel, yet many retailers aren't confident they have enough knowledge in this area.

“We've set up the MCJIC initiative specifically to address this issue, and to give retailers guidance to find the right m-commerce strategy for them and grow the market in general.

"The team, made up of retailers, mobile specialists and industry bodies, will draw on their expertise from their place within the m-commerce value chain, and develop key projects including educational programs, research, best practice guidelines and standards for the benefit of all.”

order abortion pill online abortion pill misoprostol abortion
discount drug coupon open coupons for prescriptions
cialis prescription coupon cialis coupons from lilly
how much do abortion pills cost abortion clinics in birmingham abortion hotline
abortion photos abortion at 5 weeks
what is the generic name for bystolic bystolic coupons
how much is the abortion pill abortion services
doxycycline for dogs uk doxycycline for dogs uk doxycycline for dogs uk
free prescription drug cards canada drug pharmacy coupon free prescription discount cards
side effects of abortion pill link post abortion
does an abortion hurt read why should abortion be illegal
cialis price store discount cialis coupon generic cialis source
aida kreuzfahrt aida angebote
viagra kamagra link viagra
buscopan contre indication buscopan grossesse
concorde concordia rechtsschutz
pletal 50 pletal 50 mg pletal y anestesia
coupons for cialis printable open coupon
cialis discounts coupons coupons prescriptions
vermox vermox spc vermox
priligy hinta priligy 60 mg
prescription transfer coupon coupon for free cialis lilly cialis coupon
cialis coupons printable cialis manufacturer coupon 2016
will naltrexone show on a drug test naltrexone reviews alcoholism
difference between naltrexone and naloxone link naltrexone withdrawal
naltrexone online naltextrone
naltrexone rapid detox does vivitrol stop withdrawals
naltrexone 4.5 mg buy low dose medicine
naltrexine naltrexone prescribing information
risperidon ja alkoholi risperidon 0 5 mg risperidon xtc

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.