Choose speciality channel:   Choose sector channel:     Search the site

Case Studies


Using travel to incentivise your team

Using travel to incentivise your team

By Natalie Gunson, Director of Archer Young


Clients constantly ask us: 'What will motivate my team?'

As experts in the incentive travel and events industry we usually suggest programmes that offer, as a reward, travel to an exotic destination or unusual activities - something different that will inspire the client's staff or customers.

But so often when we propose somewhere new or original, the client initially responds positively yet ultimately chooses a 'tried and tested' option, previously used by themselves or a competitor.

Why? Because they believe that the majority of their audience will like a place such as Dubai, Cape Town, Las Vegas, New York, Monaco or Barbados and they want to be sure, not take a risk.

But, sticking to the tried and tested is itself a risk.  If it's a popular destination and activity that has been done before, will people be as motivated to work towards going?

There are plenty of examples in the marketing industry that show that if a marketing activity is repeated (despite how well it may have worked in the first instance), it won't always achieve the same level of success second time around.

Lastly, places where people might go on their own anyway may not excite them unless the experience is well beyond what they would arrange for themselves: - first class and five star rather than standard grade.

The essence of incentive travel is to offer a positively memorable experience.

This is how audiences can be motivated. Incentive travel and motivation is about inspiring audiences to perform so the incentive must be exclusive and not readily available.

For instance, how about dog sled racing in Greenland, or spectacular Jordan with an exclusive guided tour of the ruins of Petra; or a visit to Peru's Machu Picchu with a private train ride down to Cusco.

Perhaps the serenity of Namibia's Okavango Delta on elephant back, or having your own float at Rio's carnival?

These destinations are all 'tried and tested' by incentive travellers and millions of consumers worldwide, yet British organisers seem reluctant to try them. Too many companies are still wary of being first in their market sector to venture to such places.

Communications are the key to turning original destinations and venues into successful incentives.

Innovative reminders, exciting photography, teasers about helicopter rides into deep canyons or the promise of ancient body pampering treatments all add to the excitement and build anticipation.

Incentive travel programme organisers who are bolder with their choice will not only avoid the danger of the over-familiarity with well tried places, they'll also find that there are some wonderfully inspiring different destinations that work well for their business.

coupon for viagra discount prescription drug cards coupons viagra
pet prescription discount card click coupon for prescriptions
can i take augmentin if i\u0027m allergic to sulfa can i take augmentin if i\u0027m allergic to sulfa
national abortion federation click how much for an abortion
late abortion when is it too late to have an abortion
bystolic coupons for free site when will bystolic go generic
cialis discounts coupons site pet prescription discount card
the day after pill click abortion clinics in dallas tx
how much is the abortion pill abortion services
doxycycline for dogs uk doxycycline for dogs uk doxycycline for dogs uk
free prescription drug cards free prescription discount cards
linzess patient assistance what is the generic for bystolic linzess patient assistance
generic cialis dosage new diabetes treatment
cialis 2 cialis 2 cialis 2
aida kreuzfahrt aida angebote
sildenafil teva sildenafil accord sildenafil 1a farma 100 mg
levodopa carbidopa entacapone bioequivalence carbidopa levodopa entacapone combination
renova renovation vejle
depakin bustine read depakin 300
the cost of abortion abortion pill is murder how do abortion pill work
cialis discounts coupons coupons prescriptions
coupon for prescription cialis coupons free cialis manufacturer coupon 2016
medication abortion pill pro abortion
free cialis coupon 2016 cialis online coupon
what is abortion pill abortion pill procedures how do abortion pill work
priligy 30 mg priligy
printable coupons for cialis prescription drug coupons cialis coupons 2015
abortion ethics abortion places abortion clinic locations
side effects of vivitrol shot vivitrol side effects
naloxone challenge test vivitrol implant buy naltrexone online
naltrexone rapid detox naltrexone alcohol side effects does vivitrol stop withdrawals
methsuximide naltrexone side effects naloxone challenge
what is vivitrol used for injection to stop drinking alcohol naltrexone implant locations

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.