Choose speciality channel:   Choose sector channel:     Search the site

Case Studies


Legoland Windsor's 'Pirate Landing' launch PR campaign

Legoland Windsor's 'Pirate Landing' launch PR campaign


Threepipe was appointed by LEGOLAND Windsor in January 2010 to launch the first pirate-themed area at a British theme park. The agency was asked to work with the in-house PR team to develop a series of stunt and campaign ideas to drive national media coverage for the new area as well as the park.

• To launch Pirates Landing, LEGOLAND Windsor’s new attraction for

• Generate national, regional and consumer media coverage driving
visitors to the park

• Create content and buzz through digital and social media channels

Creative and Activity:

• To celebrate the launch of Pirates Landing, we decided to have a
crack at the Guinness World Record for the largest gathering of
pirates in one place, to happen on the opening day of the park.

• Working with Guinness World Records, we set up the event, in which
any families coming along in full pirate costume would get free
access to the park. The record attempt was promoted in advance
through national, regional, parenting, kids and online media. We
even linked up with the British Fencing team to create authentic
pirate imagery, and another angle for the media.

• To boost the campaign and provide content for social media, we
also set up an online search for the world’s greatest pirate joke,
challenging people to submit their favourite via the LEGOLAND
Windsor website, with links from the brand’s Facebook page, and
supported through Twitter.

• Alongside this activity, we ran a comprehensive media outreach
campaign around the new Pirates Landing attraction, positioning the
park as the ideal day out for families.


• More than 600 'pirates' gathered in full costume to be part of the
GWR attempt. Video footage was taken and sold in to broadcast
and social media. The footage appeared on BBC London Tonight,
London Tonight, MSN,, TalkTalk, Virgin Media and

• Print coverage for the campaign included The Sun, The Times, Times
Online, The Guardian, The Sun, The Daily Record, Independent on
Sunday newspapers, along with numerous regional media and

• Total audience impacts for the pre and post event coverage
topped 50 million.

free viagra samples coupon viagra discount coupons online
free prescription drug discount card free viagra coupon
drug coupons pet prescription discount card
can i take augmentin if i\u0027m allergic to sulfa site can i take augmentin if i\u0027m allergic to sulfa
can i take antabuse and naltrexone can i take antabuse and naltrexone can i take antabuse and naltrexone
abortion research paper open abortion doctors
drug coupon cialis free coupon prescription coupons
discount drug coupons transfer prescription coupon
cialis coupons from lilly free coupon for cialis
forest laboratories patient assistance bystolic coupon card generic bystolic
discount coupon types of abortion procedures surgical abortion
discount coupons for prescriptions coupon for prescription prescription drug discount cards
how to abort a baby abortion clinics in colorado springs early abortion options
side effects of abortion pill post abortion
buscopan contre indication click buscopan grossesse
naproxennatrium naproxen en ibuprofen naproxen nsaid
concorde link concordia rechtsschutz
depakin bustine depakin 300 depakin 300
how much for an abortion define abortion
voltaren gel voltaren rapid
duphaston tablete za odgodu menstruacije duphaston i ovulacija duphaston
price of abortion pill buy abortion pill
abortion pill cost without insurance abortion pill late term abortion pill
lamisil para que sirve lamisil
naltrexone abuse open naltrexone how long does it take to work
naltrexone uk what is naltrexone hydrochloride used for
naltrexone online naltextrone
what is vivitrol used for injection to stop drinking alcohol naltrexone implant locations

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.