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Starcom and We R Interactive unveil gaming partnership

Starcom and We R Interactive unveil gaming partnership

Starcom have signed a deal with social gaming developers We R Interactive to integrate their client Ginsters into a pioneering game format.

The as yet unannounced game will be the first from We R interactive and promises to be an innovative fusion of film and game delivering a new format for brand involvement. Details on the game will be released in the coming months but the project marks the first foray into gaming for Ginsters.

Backed by a number of high profile media investors including Eric Fellner, Fru Hazlitt and Peter Mead, We R Interactive brings together a unique skill set, combining 20 years creating and developing some of the world’s most successful games franchises with the brains and brawn behind a whole new generation of award winning multi-platform entertainment.

Andy Valentine, Head of Brand Marketing, Ginsters, said: “We believe this is a pioneering project, being developed by a highly talented team, and our involvement will allow users to engage with our brand in a groundbreaking and interactive fashion, driving brand awareness and favourability with our core male consumer. We wish we could say more at this stage but we think the game has the potential to take the country by storm”

Oli Newton, Head of Emerging Platforms, Starcom MediaVest Group, added: “The commercial opportunities within gaming are developing at an incredible rate and We R Interactive are leading this. This partnership promises to place the Ginsters brand in an authentic and entertaining context, enhancing both the game and the brand.” Arianne Riddell, Commercial Director, We R Interactive “We’re really excited to be working with Starcom and Ginsters for our first launch. Their involvement in the game not only enriches the user experience but also delivers added authenticity.”

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