Choose speciality channel:   Choose sector channel:     Search the site

Press Release


Call Centers Becoming Profit Centers

Call Centers Becoming Profit Centers

Stronger integration of customer data, online customer service and company brand values are seen as critical for turning large B2C call centers into revenue generators

Large business-to-consumer (B2C) organisations are shifting the focus of their call centers to become revenue generators rather than simply answering customer queries or executing transaction requests, according to research findings unveiled today by Portrait Software, a leading provider of customer interaction optimization software and now a part of Pitney Bowes Business Insight (PBBI).

Conducted by Loudhouse Research, the independent study surveyed strategic decision-makers at UK and US in-house call centers and found that 69% of large B2C organizations view their call centers as business-critical revenue generators.

To meet this growing demand for call centers to deliver revenues, 60% of respondents cited the need for better integration of inter-departmental customer data as a key focus for the next 12 months. In particular, the need to integrate call center data with online customer service was seen as a primary focus for the next 12 months, with 54% of decision makers citing this as a key challenge for the year ahead.

The changing role of call center employees With more and more consumers opting out of outbound marketing (mail, email and telephone), organizations are looking to maximize all inbound customer interactions. Call center staff are increasingly expected to pursue new real-time cross sell and up sell opportunities however 86% of respondents stated that call center staff need a broader range of skills to deliver these revenues.

A further 85% of respondents claimed that call center interactions with customers are drivers for conveying their organization’s brand values, making the role of call center staff even more critical in developing profitable relationships with customers.

“Organisations are realising that traditional, outbound marketing, particularly via the telephone, offers diminishing returns for the business,” says Luke McKeever, CEO, Portrait Software. “As such, the future of the customer relationship resides in sustained, informed and tailored customer service and the call center is a critical factor in this process. Whilst customers may not expect to be sold to, they expect to be understood and for their needs to be met at all times.

"For progressive organisations this represents an opportunity to build loyalty and revenues at all levels of customer engagement. Looking ahead, as markets continue to become more competitive, it will be those organizations that use intelligent, company-wide data to fully understand the needs of their customers and to make relevant and timely offers, that will ultimately succeed.”

prescription transfer coupon discount prescriptions coupons
free prescription drug cards site free cialis coupons
drug coupon prescription coupons
cialis coupons from lilly free coupon for cialis
tudorza patient assistance generic name for bystolic
bystolic forest patient assistance
prescription discount coupons coupons for drugs
prescription card discount go cialis coupons from manufacturer
prescription drug coupons cialis coupons from lilly discount card for prescription drugs
metformin and ketogenic metformin and ketogenic metformin and ketogenic
doxycycline for dogs uk doxycycline for dogs uk doxycycline for dogs uk
amoxicillin 500mg capsules how often amoxicillin 500mg capsules how often amoxicillin 500mg capsules how often
coupons prescriptions read prescription savings card
sumatriptan migraine headache sumatriptan migraine headache sumatriptan migraine headache
tadalafilt tadalafilo
depakin bustine read depakin 300

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.