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Russell Hobbs on a historical hunt using social media

Russell Hobbs on a historical hunt using social media

Russell Hobbs, the UK’s market leader in kettle and toaster manufacturing, has celebrated the 50th Anniversary of its K2 kettle by launching a global search for a working version of its elusive 1955 K1 kettle on its social media channels.

The company hopes the search will allow itto build a full collection of pictures of Russell Hobbs products over the past 50 years, including the K1 kettle. It is asking people to tweet their pics to @russellhobbsuk, put them on the Russell Hobbs UK facebook page or upload them to the Russell_hobbs_uk flickr group. Every picture they receive will win a 10% discount off a Russell Hobbs purchase and Russell Hobbs promises the lucky owner(s) of a K1, the full Russell Hobbs unique Heritage Collection.

Jason Steer, European Marketing Director comments: “Despite all the nice stories we hear about the newer K2 product we sadly haven’t been able to track down a working version of its older brother the K1, and this is why we have decided to launch this competition to find a fully operational version. We would like people everywhere to check in their relatives’ attics and basements – anywhere they think one could be hidden”.

AJR
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