DOLMIO®, the nation’s favourite Bolognese, has announced a nationwide search to find the country’s best impressionist of the famous Dolmio puppets.
The ‘Do it like Dolmio’ competition invites the British public to emulate the puppets to be in with a chance to been seen on primetime national TV. Proximity London has developed an integrated campaign to support the activity, including TV, press, online and social media elements.
The agency has also created a dedicated microsite, www.doitlikedolmio.com, which gives consumers the chance to upload their impressions, plus access to specially developed recipes such as Dolmio Moussaka and Spicy Tomato Beef & Noodles.
Families can upload their videos via the site or on a specially developed Youtube channel, and once posted, the general public will have the opportunity to vote for their favourite video. People can also visit the campaign’s dedicated Facebook page, also developed by Proximity London, to find out more about the campaign.
The campaign begins on Saturday 16th October and is fronted by celebrity impressionist Jon Culshaw who joins Papa Dolmio on TV – the first time ever a person has featured with the puppets. The competition will culminate with the top three impressionists being shown on national TV on the 20th November and the entrant with the most votes winning a holiday for four people. Consumers can choose to mimic Mama, Papa, Carlo, Sophia, Nina, or can impersonate the whole family.
Jon Culshaw comments: “This competition is the first time in its history that Dolmio has involved the public in its ad campaign. It's a great idea and should see families across the country coming together, having fun and filming their impressions. As Papa would say, ‘It shoulda be a fantastico!’ and you never know, we might uncover the next big thing!” For more information on how to ‘Do it like Dolmio’, recipe inspiration and top tips on creating winning impersonations, consumers can visit www.doitlikedolmio.com.
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