Choose speciality channel:   Choose sector channel:     Search the site

Case Studies


Kebony ‘Unveiling the New Wood’ marketing campaign

Kebony  ‘Unveiling the New Wood’ marketing campaign


The Communication Group Plc was appointed in 2009 to maximize Kebony’s growth potential through a public relations campaign


•    Successfully launch the Kebony brand internationally and drive sales – achieving maximum growth potential


•    Position Kebony as leading the way forward  by maximizing on the issue of sustainability
•    Create “push-pull” effect by driving consumer demand on manufacturers


•    Undertook in house bespoke brand positioning workshop to capture the “story” and ensure maximum appeal to target audiences
•    Produced creative media pack to illustrate the story and product offering
•    Targeted influential media to successfully communicate the Kebony “story” internationally
•    Created enticing opportunity to ‘experience’ Kebony in Norway  
•    An ongoing calendar of creative initiatives to ensure maintained media coverage


•    A series of exclusive front page features secured through press trips, broadcast interviews and exclusive briefings
•    The Kebony story was ‘unveiled’ through international media platforms – CNN, The Economist, CNBC
•    Launch coverage generated international online, print and broadcast coverage across Europe, China, Taiwan, Japan, Canada and the US amongst others
•    The Norwegian media documented Kebony’s international media attention
•    Coverage stimulated international sales enquiries from regions including the USA, Australia, South Africa, Germany, UK, Dubai, Mexico and Bahamas
•    Since launch there have been over 450 media articles featuring Kebony
•    Kebony has been cited as one of the top 50 companies that could change our world in 2010 (CNBC Business
•    The online community spread story of ‘… environmentally friendly way of making softwood harder and more durable…’

- Captured the attention of international audiences

- In the last year Kebony has secured international distributors, additional investment from new owners and has a diverse pipeline of high profile projects in each market sector

coupons viagra viagra discount coupon coupons for prescription medications
pet prescription discount card click coupon for prescriptions
order abortion pill online abortion pill misoprostol abortion
local abortion clinics facts about abortions
discount drug coupon cialis 2015 coupon coupons for prescriptions
abortion research paper open abortion doctors
discounts and coupons link when is it too late to have an abortion
forest laboratories patient assistance what is the generic for bystolic generic bystolic
bystolic click forest patient assistance
bystolic coupon 2014 generic bystolic alternative
cialis coupon prescription discount coupons discount coupons for cialis
prescription discount coupons coupons for drugs
abortion clinics houston how much does abortion cost how does the abortion pill work
coupons prescriptions site prescription savings card
viagra buy viagra cheap online viagra
ventolin brez recepta ventolin navodila ventolin navodila
free cialis samples coupon coupons cialis
cialis discounts coupons coupons prescriptions
cialis manufacturer coupon 2016 free cialis coupon 2016 cialis coupon card
cheap abortion pill abortion pill complications abortion clinics in houston tx
information on abortion pill types of abortion pill
abortion pill articles abortions cost abortion pill alternatives
buy abortion pill abortion pill pictures reasons for abortion pill
abortion at 15 weeks abortion options abortion rules
opiate antagonist naltrexone revia for alcoholism
naltrexone food addiction naltexone
phenazopyridin erfarenhet phenazopyridin dosering

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.