Mobile Interactive Group (MIG) has today announced the appointment of Mark Bainbridge to its strategic advisory board.
Mark's role will be to provide consultancy on digital marketing; brand and customer strategy to enhance MIG’s digital capabilities; to aid positioning in the agency landscape and to ensure continued international growth and scalability of the business.
A specialist in harnessing modern technology and best practise, Mark has an enviable reputation for achieving outstanding results and in his role with MIG will draw on his award winning industry experience.
With 24 years industry experience, Mark has worked in various organisations including his most recent role as head of Employer Branding and Marketing for the Royal Bank of Scotland (RBS).
Prior to joining RBS, Mark was the first civilian Marketing and Communications Director to be appointed to work with the British Army, during one of the most complex decades in the organisation’s reputational history.
Barry Houlihan, CEO and Founder commented, “It’s no secret that MIG has always had ambitious plans for growth and international expansion. Mark brings with him a wealth of digital expertise and knowledge on how best to scale our digital capabilities, complementing MIG’s existing integrated approach to mobile and digital.”
Mark has achieved multiple industry accolades including being short-listed for “Digital Marketer of the Year 2007”, being short-listed by the Marketing Society as “Marketer of the Year”, was ranked in the “Marketing Power Top 100 most influential Marketers” and was awarded “Digital Marketer of the Year” in the Revolution Awards – all in 2008.
He was also listed in “The Marketing Black Book of Britain’s Most Influential Marketers”, which was launched by Haymarket Publishing in February 2010.
Mobile Interactive Group (MIG) is global integrated mobile and digital communications business. Current customers include O2, Vodafone, ITV, FIVE, Pepsico, News International, M&S, Barclaycard and more.
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