Choose speciality channel:   Choose sector channel:     Search the site

Press Release


AOL UK taps Arena for new lifestyle site strategy

AOL UK taps Arena for new lifestyle site strategy

AOL UK, has commissioned media planning and buying agency Arena Media, to launch MyDaily, (, its definitive online destination for successful, stylish and discerning women, across digital outdoor platforms and print media.

The campaign, which starts later this month, aims to engage a fashion-conscious, upwardly mobile female demographic using an approach that triggers site visits from mobile devices such as; smart phones, tablets, and laptops.

Digital outdoor ads will broadcast daily lifestyle tips on a live-feed from the site, and display targeted messages. These will be supported by print ads showcasing content from the site in leading newspapers - including Metro and The Evening Standard, as well as fashion and beauty glossy magazines such as Grazia. Content excerpts from the site will also feature in a weekly column in Stylist magazine.

Amy Matthews, Account Manager, at Arena Media said: “We live in a world where brand communications need to entertain in order stand out. Because of MyDaily’s wide array of premium content, it just made sense for us to capitalise on the site's key offering.”

David Shing. Head of Media & Marketing at AOL UK  said: “The MyDaily campaign was designed to optimise on-the-go access and women as they travel to and from their destinations. Our aim is to let audiences experience a glimpse of the site and our great content before they visit it, and digital outdoor and print media is the perfect vehicle.”

MyDaily UK joins a growing portfolio of scalable content networks being created by AOL as part of its strategy to become the world’s largest content creator by offering deeper, richer, more engaging experiences for consumers and advertisers. Always delivered with intelligence, wit and a sense of humour MyDaily, has a strong focus on debate and opinion, while delivering the forward-thinking woman’s ‘five-a-day’ in one place: fashion, beauty, décor, mind & body and travel.

viagra discounts coupons link viagra coupons printable
pet prescription discount card canada drug pharmacy coupon coupon for prescriptions
can i take augmentin if i\u0027m allergic to sulfa site can i take augmentin if i\u0027m allergic to sulfa
abortion research paper abortion quotes abortion doctors
side effects of abortion pill abortion clinics in indianapolis
cialis coupon prescription discount coupons discount coupons for cialis
discount coupons for prescriptions prescription drug discount cards
prescription drug coupons discount card for prescription drugs
prescription savings card link cialis discounts coupons
viagra buy viagra viagra to buy online cheap online viagra
sildenafil teva sildenafil accord sildenafil 1a farma 100 mg
pro-choice abortion facts how many abortions can you have pill for abortion
ventolin brez recepta ventolin navodila
how to have an abortion pill abortion pill stories abortion price
the abortion pill teen abortion pill first trimester abortion pill
thyrax bijsluiter thyrax bijsluiter thyrax fk
cialis manufacturer coupon 2016 cialis coupon 2015 cialis coupon card
flagyl jarabe flagyl plm flagyl vademecum
lamisil para que sirve lamisil
abortion pill online first trimester abortion pill low cost abortion pill
abortion pregnant abortion timeline elective abortion
side effects of vivitrol shot go vivitrol side effects
naltrexone for multiple sclerosis user reviews naltraxon
what is vivitrol used for naltrexone implant locations

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.