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Amanda Wakelely designs jewellery collection for Ernest Jones

Amanda Wakelely designs jewellery collection for Ernest Jones

Amanda Wakeley, the award-winning fashion designer who has dressed stars including Scarlett Johansson, Dita Von Teese and Helen Mirren, has designed an exclusive range of jewellery for Ernest Jones.

The collection spans from vintage inspiration to modern minimalism with each piece being made of Sterling Silver and hand-set with white, brown or black diamonds.

Haygarth has been tasked with developing the look and feel of the partnership; creating the brand identity and packaging for the collection along with supporting marketing material including press advertising, POS elements, in-store displays and PR Lookbook.

The range, launching September 26th in select stores and online, has been created in collaboration with Ernest Jones to allow the premium high street shopper to buy into Amanda Wakeley’s style and values as a designer, but without the designer price tag.

Jennifer Barre, Ernest Jones Marketing Manager, explains: “The combination of Ernest Jones’ diamond expertise and the style of leading designer Amanda Wakeley is something that will attract many consumers – from the fashion-conscious female to women looking for a jewellery piece for a special occasion or someone seeking out a special gift.”

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