Choose speciality channel:   Choose sector channel:     Search the site

Case Studies


Reader's Digest UK iPad app launch

Reader's Digest UK iPad app launch

Reader's Digest UK launched an iPad App with YUDU Media following it's acquisition out of a position of administration.

The first ever digital version of the world's most popular paid circulation magazine, the Reader's Digest iPad edition went on sale on July 2, 2010 in a bid to propel the iconic magazine into one of the UK's leading digital publications.

Reader's Digest UK Results

•    30k downloads and 55k views in just 12 days on the App Store.
•    Now up to 3K downloads per day.
•    The response was exceptional; it's been featured on numerous App Store lists such as 'Top 10 most downloaded Apps' and 'New and Noteworthy'.

Summary of tips for an ideal launch process, utilised by Reader's Digest UK:

1. Plan the launch roll out, create marketing assets and generate a pre-launch buzz.

2. Use an app title and description keywords that are relevant to your audience to ensure your app is easily found on the App Store.

3. It's important to get the maximum number of downloads as possible; give the App and some base content away for free. You can then charge for subsequent issues.

4. When the App goes live, utilize the social and mainstream media. Try to make as much noise as possible in the key industry media titles, websites, forums etc.

5. Desired objective: get into the top 100 listings and one or more category listing. There's a tipping point - increased downloads lead to an enhanced chart position.

If the App reaches a top 50, 20 or top 10 position like Reader's Digest, you'll find that the numbers of downloads then accelerate even more.

Find out more by playing the video link below.

free viagra samples coupon coupon for viagra viagra discount coupons online
prescription transfer coupon link discount prescriptions coupons
married men affairs My girlfriend cheated on me infidelity in marriage
order abortion pill online abortion pill misoprostol abortion
can i take augmentin if i\u0027m allergic to sulfa site can i take augmentin if i\u0027m allergic to sulfa
drug coupon prescription coupons
abortion photos how expensive is an abortion abortion at 5 weeks
forest laboratories patient assistance what is the generic for bystolic generic bystolic
amoxicillin dosage for a uti amoxicillin dosage for a uti amoxicillin dosage for a uti
abortion clinics in birmingham how to get an abortion pill
side effects of abortion pill post abortion
concorde link concordia rechtsschutz
tadalafilt tadalafilo
yasmine yasmin senel
cyklokapron wiki cyklokapron cyklokapron
viagra recenze viagra recenze viagra prodej
how late can you get an abortion pill pill abortion abortion options
addyi suomi addyi fda
should abortion pill be legal early abortion pill free abortions
abortion pill articles cost for an abortion abortion pill alternatives
printable coupons for cialis lilly cialis coupons cialis coupons 2015
naltraxone revia reviews
generic naltrexone shot to stop drinking naltrexone for anxiety
naloxone challenge test go buy naltrexone online
phenazopyridin erfarenhet phenazopyridin piller phenazopyridin dosering

Check out 12ahead, our brand new platform covering the latest in cutting-edge digital marketing and creative technology from around the globe.

12ahead identifies emerging trends and helps you to understand how they can apply to modern-day companies.

We believe 12ahead can put you and your business 12 months ahead of the competition. Sign up for a free trial today.