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Siegel+Gale win Catch22 charity positioning brief

Siegel+Gale win Catch22 charity positioning brief

Catch 22 has appointed leading global strategic branding firm Siegel+Gale their brand development partner to help the charity articulate their role and achievements in the UK, through the definition of a strategic brand positioning.

Alan Booth, Director of Communications at Catch22 says “Few people know what Catch22 does. My job as the new Director of Communications is to make sure that people know what Catch22 is about. Our challenge is really simple: how can we better capture Catch22’s innovative work in our communications. We are delighted to be working with Siegal+Gale to do exactly this.

"Their experience in working with charities and large companies will be immensely valuable in making Catch22 a much better known organisation doing invaluable work with teenagers who have been dealt a difficult hand in life.”

Siegel+Gale have been tasked with developing a strategic brand positioning that will clarify and clearly position Catch22 in the UK charity marketplace

The work will focus on building the charities brand profile in a way that is worthy of all the innovative and influential work that they do.

Tom Blackett, Chairman at Siegel+Gale in London commented : “We’re delighted to be working with Catch 22 as their branding partner and are looking forward to playing a key role in the development and direction of the charity. We want the brand to reflect the true sense of who they are, whilst highlighting the great work that they do.”

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