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Three continues 'The One Plan’ Push with national outdoor campaign

Three continues 'The One Plan’ Push with national outdoor campaign

Mobile operator Three is launching a new advertising campaign this week aimed at highlighting its market-beating tariff The One Plan to the UK’s smartphone users.

‘The One Plan’ has already been a phenomenal success and is now Three’s second most popular price plan, just two months after its official launch.

The campaign, devised by Targetbase Claydon Heeley, consists of six sheet posters, long copy tube panels, escalator panels and phone boxes located close to key Three stores. Aimed at driving footfall nationally, the campaign runs alongside Three’s ongoing national press campaign.

Rebecca Newton, Three Direct, says: “As the number of smartphone owners grows, people want more talk, text and browsing. The One Plan is the best tariff to meet their needs at a great price, offering most people all the data, calls and texts they will need each month at one simple price point. The campaign lets them know that Three is right for them.”

Three, the market leader in Mobile Broadband according to YouGov and operator of the UK’s biggest 3G network , launched The One Plan in July this year.

AJR
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