Mobile advertising agency, 4th Screen Advertising has appointed Tina Taylor as commercial director in the UK.
With over 10 years of commercial digital experience and strengths in delivering branded content and video, Tina will take responsibility for championing sales, direct brand and agency relationships, as well as growing 4th Screen’s premium publisher network which includes Bauer Media, Virgin, Shazam, Voucher Cloud, Global Radio, Vodafone, Tesco mobile, the Guardian and others.
Prior to joining 4th Screen Tina held the position of digital director at brand partnerships agency Kameleon Worldwide, part of the All3 Media group and at Channel 4 New Media as a commercial manager. At Channel 4 she worked across display, branded content and 4OD offering multiple digital engagement opportunities for advertisers.
Tina’s appointment follows recent high profile announcements for 4th Screen, including the launch of its Engagement Platform which gives publishers access to rich media ad formats, detailed reporting and premium inventory and the company’s expansion in to the US following a partnership with mobile music service, Shazam.
Mark Slade, MD, 4th Screen Advertising said: “Opportunities for publishers and advertisers in mobile advertising are growing rapidly and 4th Screen is growing in-step.
"Our advances in rich media ad-formats and targeting coupled with the growth of our premium ad network mean that we are delivering high yield channel for consumer engagement that takes advertising on mobile to the next level. Tina’s appointment as commercial director reflects our commitment to creating value throughout the mobile advertising value chain.”
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